This video describes the product manager who is primarily responsible for product success.
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David Fradin says:
TAl Newhart says:
I have done the marketing plan and got great score from my working company. Thanks for your course and coaching.
Really good course that gets you a head start in product management with some really exciting exercises. Even if you are from a management background like an MBA or BBA, this will help review and put in context – both what you need and what you don’t need for Product Strategy
Lots of wisdom, Please buy with trust.
Very interesting course on effective use of Social media in marketing. Must for all the Product Marketing managers. Simple & effective delivery of content. Thanks Professor David.
Excellent Course for Marketing Strategy
It was comprehensive, easy to follow, and had the perfect balance of hands-on activities and lectures that left me with a full marketing strategy and implementation plan at the end of the course. Great course for anyone starting from scratch.
David’s key Product Management and presentations skills were key to my success in starting up and building Apple Pacific in the early 80s.
David continues to be a valued resource for general marketing expertise, industry knowledge and product marketing know-how. We reference his clear insights regularly.
David has been an excellent coach and mentor. Very detail oriented and practical in his approach. His ideas and frameworks are simple, practical and easy to understand and adopt, being extremely effective at the same time. The concept of ‘Do, value proposition’ is one such excellent framework which not only helps in formulating compelling value proposition for the customers but is also a source of ideas for new product innovation.
Executive MBA Student, Bangalore India
David is a very experienced and talented business professional. I have witnessed this first hand, as has demonstrated his ability across multiple disciplines, including market analysis, segmentation, customer profiling, competitive reviews, product management, marketing and sales strategy development and execution, to name but a few. In addition, he has great communication skills,
Lead Generation Consultant
I met Dave through a consulting engagement while I was at YouSendIt. It was easily the single most useful and insightful consulting engagement I’ve experienced in my career. From his analysis of our industry to the product recommendations, Dave gave us actionable information that made YouSendIt a better company.