Author: David Fradin
Publisher: Spice Catalyst
Building Insanely Great Products: Some Products Fail, Many Succeed…This is their Story is dedicated to one goal: To help you learn how you can enhance the chances of product success and reduce product failure.
Steve Jobs coined the term “Building Insanely Great Products” and this book with many real-life examples tell the story of what he meant by that phrase and how every organization can build insanely great products and services.
Author: David Fradin
Foundations in the Successful Management of Products seeks to define the secret of what makes customer-oriented products, enabling its practitioners to significantly increase its chances of success. Interspersed with multiple real-life examples and stories of successful and unsuccessful products and organizations, the book goes far beyond what must be done, into the detail of exactly how to make products succeed. It also reveals exactly what successful organizations such as Apple are doing to become and remain the most valuable company in the world.
An essential guide for all involved in making a product or service successful, and organizations in general, this book includes a complete and hands-on tour of the complete product management lifecycle, from fundamentals of success to strategy, to marketing, to soft skills, to user experience, to product engineering and support. Multiple exercises and other resources ensure that the learners get a good grasp of the skills and competencies required to develop meaningful products.
Author: Mike Connor
Publisher: Mike Connor
Creating Insanely Great Customers is a step-by-step guide to transforming your company into “Always-On Innovation”. It uses Agile / Lean practices to focus, align and integrate strategies for innovation, customer engagement and process management in the areas that produce the greatest future value for you and your customers.
We are in the midst of a Perfect Storm of continual and interconnecting innovation that is disrupting companies and industries. It is accelerating the dialogue and pace of innovation, and blurring the boundaries between how we innovate and how we engage customers. It's not surprising then that at the top of almost every CEO's priority list are three things: innovation, customer engagement and operational efficiency.