Customer Journey 2016-12-01T12:10:41+00:00

Customer Journey

Customer Journey Main LargeIf your team isn’t deeply engaged in understanding your customer journey and how to accelerate the insight they derive from it and the value they deliver through it they should. The customer journey needs to be front and center in today’s B2B marketing strategy. We can help. The customer journey is key to engaging, learning and collaborating with customers. It holds the key to establishing the dialog that drives the mutual insight and innovation required to stay ahead in today’s fast paced customer value and innovation led markets.

[wptabs type=”accordion” effect=”slide” mode=”vertical”] [wptabtitle] Product Marketing Training[/wptabtitle] [wptabcontent]Spice’s training keeps your team and your customer journey on the leading edge of innovation, effectiveness and customer and sales value delivered. A small investment here will put your team months, even years ahead of your competition.[/wptabcontent] [wptabtitle] Transformation[/wptabtitle] [wptabcontent]Our Agile Transformation program assesses your Customer Journey and the teams responsible for it and then develops a step by transformation roadmap that will take your team and your Journey to very top of effectiveness and innovation. When implemented you will have a deeply empowered team that can deliver continual innovation and business results without the fear constant burn out.

[/wptabcontent] [wptabtitle] Staffing[/wptabtitle] [wptabcontent]

When you source personnel through Spice you will be working with people who can help transfer their Spice knowledge and skills to the rest of your team. Instead of risking being further behind you will be much further ahead. Spice Catalyst has a network of amazing people with skills in the multiple disciplines required to deliver an Insanely Great Customer Journey including:

Customer Journey Product Management & Marketing

User Experience Driven Design and Development

Branding to Revenue Customer Engagement

Marketing Automation Systems and Operations

Integrated Marketing and Sales Analytics

Persona Development and Management

Voice of the Customer Programs

Agile Marketing Project Management

Customer On-boarding design and re-engineering

[/wptabcontent] [wptabtitle] Improve Customer Experience & Marketing ROI[/wptabtitle] [wptabcontent]

Assess and map current customer journey

Evaluate Key Components

Develop strategy for new campaign or product

Customer journey design and implementation

[/wptabcontent] [wptabtitle] Voice of the Customer[/wptabtitle] [wptabcontent]

Build Deeper – Breakthrough Customer Insight

Assess existing VOC program

Create new customer insight and models

Set up and facilitate customer immersion and feedback session

Conduct Research

Set up and facilitate focus groups

Set up continual learning & innovation

Establish and facilitate customer advisory boards

[/wptabcontent] [wptabtitle] Customer Personas & Account Profiles[/wptabtitle] [wptabcontent]

Align Marketing with Highest Value Needs

Assess existing profiles and personas

Develop personas

Develop high value account profiles and qualification guidelines

[/wptabcontent] [wptabtitle] Lead Nurturing[/wptabtitle] [wptabcontent]

Set and track stage by stage goals for prospects

Assessment of goals for each stage

Define metrics to track prospect progress

Assess content and experience contribution

[/wptabcontent] [wptabtitle] Content Strategy & Development[/wptabtitle] [wptabcontent]

Create powerful integrated content and experiences

Content design, strategy and development

Customer engagement experiences

Gamification, solution trials, onboarding

[/wptabcontent] [wptabtitle] Systems, Analytics and Process[/wptabtitle] [wptabcontent]

Align process with current best practices

Assess existing systems, analytics and processes

Define and facilitate updates and enhancements

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