David on Building Great Products, AI and Tech Shifts
The customer journey needs to be front and center in today’s B2B marketing strategy. We can help. The customer journey is key to engaging, learning and collaborating with customers. It holds the key to establishing the dialog that drives the mutual insight and innovation required to stay ahead in today’s fast-paced customer value and innovation led markets.
Product Marketing Training
Spice’s training keeps your team and your customer journey on the leading edge of innovation, effectiveness and customer and sales value delivered. A small investment here will put your team months, even years ahead of your competition.
Transformation
Our Agile Transformation program assesses your Customer Journey and the teams responsible for it and then develops a step by transformation roadmap that will take your team and your Journey to the very top of effectiveness and innovation. When implemented you will have a deeply empowered team that can deliver continual innovation and business results without the fear constant burn out.
Staffing
When you source personnel through Spice you will be working with people who can help transfer their Spice knowledge and skills to the rest of your team. Instead of risking being further behind you will be much further ahead. Spice Catalyst has a network of amazing people with skills in the multiple disciplines required to deliver an Insanely Great Customer Journey including:
- Customer Journey Product Management & Marketing
- User Experience Driven Design and Development
- Branding to Revenue Customer Engagement
- Marketing Automation Systems and Operations
- Integrated Marketing and Sales Analytics
- Persona Development and Management
- Voice of the Customer Programs
- Agile Marketing Project Management
- Customer On-boarding design and re-engineering
Improve Customer Experience & Marketing ROI
- Assess and map the current customer journey
- Evaluate Key Components
- Develop the strategy for a new campaign or product
- Customer journey design and implementation
Voice of the Customer
- Build Deeper – Breakthrough Customer Insight
- Assess existing VOC program
- Create new customer insight and models
- Set up and facilitate customer immersion and feedback session
- Conduct Research
- Set up and facilitate focus groups
- Set up continual learning & innovation
- Establish and facilitate customer advisory boards
Customer Personas & Account Profiles
- Align Marketing with Highest Value Needs
- Assess existing profiles and personas
- Develop Personas
- Develop high-value account profiles and qualification guidelines
Lead Nurturing
- Set and track stage by stage goals for prospects
- Assessment of goals for each stage
- Define metrics to track prospect progress
- Assess content and experience contribution
Content Strategy & Development
- Create powerful integrated content and experiences
- Content design, strategy, and development
- Customer engagement experiences
- Gamification, solution trials, onboarding
Systems, Analytics, and Process
- Align process with current best practices
- Assess existing systems, analytics and processes
- Define and facilitate updates and enhancements
