Pepsi had it wrong: ours is the video generation. We grew up getting our entertainment, news, product advertising, and a great deal of our education from a dynamic, visual media, television. Previous generations relied on printed media such as newspapers and magazines, or the audio-only media of radio. Future generations may depend on other forms of communication, but for today and the foreseeable future, video presentations are the most effective way of communicating persuasive, entertaining, or informative messages to an audience.
David Fradin was a classically trained product manager at Hewlett-Packard during the 50 years that HP grew 20% a year. Apple recruited him to bring the first hard disk drive on a personal computer to market. He soon rose in Apple’s management ranks to the same level as Steve Jobs by heading the Apple /// product line and providing the profits which helped fund the development of the Macintosh. Since 1969 he has worked on over 75 products and services, at 25 small, medium and large organizations and eleven startups covering hardware, software, services, internet, SaaS, mobile, advertising, online training, video and for non-profit public policy associations and political campaigns.
Format: Kindle
Publisher: Amazon.com Services LLC
Language: English
ASIN: B086SGLC8Y