Predator or Prey?
At Spice Catalyst we believe that for B2B organizations and their executives to survive, accelerate and thrive in 2013 they must embrace agile company practices, not just in development and/or manufacturing but throughout their organization.
2013 is going to be a rough and tumble year. The economy is still wavering. Competition is getting faster, smarter and more innovative.
Those competitors will be embracing and competing with new technology. Technology that includes: social media, mobile, cloud / SaaS, big data, analytics, and collaborative solutions. They will use innovation and speed to drive new value to customers including new products and features, changes in business models, and broadened partnering and alliance ecosystems. They will decrease time to market, deliver better interfaces and workflows, and vastly improved user experiences.
Align, Focus and Integrate Your Teams with Agile Values & Practices
Deliver increasing differentiation, deeper and more analytic understanding of their customer, adopt and use new marketing technologies and methodologies. Increase the rate of delivery and the value/impact of products.
Analyze Your Agile Readiness
Use a classic maturity model to assess how well your organization can reliably, predictably and sustainably produce desired outcomes through their behaviors, practices, and processes. Establish a framework for defining and prioritizing improvements.
We can help:
Accelerate Action on What Creates Game-Changing Customer Value
Establish customer immersion events, the voice of the customer programs and decision systems focused on understanding customer value. Work across the organization to establish a personal and immersive understanding of what does and doesn’t create breakthrough value for your customers and for you.
Train Management & Teams on Agile Building Blocks
Bring Agile values and principles to life with your company’s strategy, vision, and values, align decision-making, investment, organizational structure, processes, and systems. This is the starting point for enabling an agile transformation.
Build Your Agile Plan
Establishing an ongoing incremental plan to better align your vision, strategy, organization, processes, and systems with agile principles. The plan will use using the agile methodologies and principles we are so passionate about Deep and continual customer collaboration, continual learning, and innovation to drive customer value, incremental, evidenced-based investment, and continual evaluation to eliminate non or low customer value producing efforts, materials or processes.
"I have done the marketing plan and got a great score from my working company. Thanks for your course and coaching."
"Very interesting course on the effective use of Social media in marketing. Must for all the Product Marketing managers. Simple & effective delivery of content. Thanks, Professor David."
"Excellent Course for Marketing Strategy. It was comprehensive, easy to follow, and had the perfect balance of hands-on activities and lectures that left me with a full marketing strategy and implementation plan at the end of the course. Great course for anyone starting from scratch."
"David’s key Product Management and presentations skills were key to my success in starting up and building Apple Pacific in the early 80s."
"David continues to be a valued resource for general marketing expertise, industry knowledge, and product marketing know-how. We reference his clear insights regularly."
"David has been an excellent coach and mentor. Very detail oriented and practical in his approach. His ideas and frameworks are simple, practical and easy to understand and adopt, being extremely effective at the same time. The concept of ‘Do, value proposition’ is one such excellent framework which not only helps in formulating compelling value proposition for the customers but is also a source of ideas for new product innovation."
"David is a very experienced and talented business professional. I have witnessed this first hand, as has demonstrated his ability across multiple disciplines, including market analysis, segmentation, customer profiling, competitive reviews, product management, marketing and sales strategy development and execution, to name but a few. In addition, he has great communication skills."
Mike B, Lead Generation Consultant
"I met Dave through a consulting engagement while I was at YouSendIt. It was easily the single most useful and insightful consulting engagement I’ve experienced in my career. From his analysis of our industry to the product recommendations, Dave gave us actionable information that made YouSendIt a better company."