Marketing

Spice Catalyst’s Agile marketing strategy and campaigns that deliver high value opportunities to your sales team

Get a Job – Ace the Interview (1)

Get a Job – Ace the Interview

It was probably difficult to land that job interview, and you don’t want to screw it up! If you can’t interview effectively, your knowledge and work experience will go unnoticed. A less qualified candidate may get the job because of better interviewing skills. As they say, you only have one chance to make a first…
Read More...

Agile marketing is based on fast, continual time bound cycles of learning and innovation. Strategy, planning, campaigns even materials or customer experiences are designed to capture insight and to be continually refined. Why? The market is continually evolving. What created or communicated value yesterday may not be the same tomorrow. Emerging technology, competitive breakthroughs, new channels of information and learning for customers, changing business environment, new insight from your team – all of these change the effectiveness of your marketing.

As the market changes your team has to continually learn and innovate to deliver and convey your unique value. What is their pain? What will create real business value for them? What will they actually buy? What information and experiences do they need when? What value can you create for them that your competitors can’t? What channels will be most effective in reaching them? How do you ensure the message, experience and brand value are communicated effectively? How do you build nurturing campaigns, lead scoring and management systems that work? How do you capture and deliver the customer-specific insight gained along the way to the salesperson? What customer specific materials, tools and support do you provide to the sales team to help them shine, and help them accelerate high-value deals? How do you create an effective referral program that enables you to expand within accounts and land new ones? Most importantly how do design all of these to enable continuous learning and innovation by your teams?

We can help you increase the value and effectiveness of your Marketing Strategy:

Customer Profiling & Positioning

  • Market analysis and audience insight
  • Account Profiles
  • Customer Personas
  • Competitive Analysis
  • Stakeholder workshops and interviews
  • Integrated communications strategy
  • Unique Buying Proposition
  • Brand positioning and message architecture

Integrated Multi-Channel Campaign Design

  • Campaign planning and execution
  • Channel Strategy & Optimization
  • Content and experience strategy
  • Advertising planning and execution
  • Public relations
  • Email marketing
  • Organic search optimization
  • Search engine marketing
  • Social media programs

Campaign Management & Tracking

  • Demand generation/nurturing strategy and campaign design
  • Creative services (concept, artwork and content development)
  • Multi-channel tactics (web, email, direct mail, voice mail)
  • Audience insight and ideal customer profiling

Sales Enablement

  • Stakeholder workshops and interviews
  • Inside sales/channel research
  • Sales personas and buyer process mapping
  • Market and competitor analysis
  • Unique Buying Proposition
  • Interactive sales enablement tools (proactive sales coaching, ROI calculators, solution generators, dynamic sales collateral wizards, sales asset libraries, etc.)
  • Sales Playbooks
  • Sales collateral and product literature

Marketing Systems & Tools

  • Platform setup, programming, management and support
  • Real-time activity notifications for sales
  • Analysis of key metrics and reporting
  • Lead scoring architecture

Digital Engagement

  • Audience insight (design personas) and customer needs assessment
  • Demo Design and Development
  • Gamification design and development
  • Online Events
  • Webinars
  • Website/portal design, development, and hosting
Hsitang L

"I have done the marketing plan and got a great score from my working company. Thanks for your course and coaching."

Took Spice Catalyst online Marketing Fundamentals Course

Hsitang L

Student

Karthik S

"Very interesting course on the effective use of Social media in marketing. Must for all the Product Marketing managers. Simple & effective delivery of content. Thanks, Professor David."

Social Media Demystified

Karthik S

Student

Spencer J.

"Excellent Course for Marketing Strategy. It was comprehensive, easy to follow, and had the perfect balance of hands-on activities and lectures that left me with a full marketing strategy and implementation plan at the end of the course. Great course for anyone starting from scratch."

Marketing Principles Course

Spencer J.

Student

Sami A

"David’s key Product Management and presentations skills were key to my success in starting up and building Apple Pacific in the early 80s."

Product Management

Sami A

Client

Peter M

"David continues to be a valued resource for general marketing expertise, industry knowledge, and product marketing know-how. We reference his clear insights regularly."

Marketing Consulting

Peter M

Client

Manish B.

"David has been an excellent coach and mentor. Very detail oriented and practical in his approach. His ideas and frameworks are simple, practical and easy to understand and adopt, being extremely effective at the same time. The concept of ‘Do, value proposition’ is one such excellent framework which not only helps in formulating compelling value proposition for the customers but is also a source of ideas for new product innovation."

Executive MBA, Bangalore India

Manish B.

Student

Mike B, Lead Generation Consultant

"David is a very experienced and talented business professional. I have witnessed this first hand, as has demonstrated his ability across multiple disciplines, including market analysis, segmentation, customer profiling, competitive reviews, product management, marketing and sales strategy development and execution, to name but a few. In addition, he has great communication skills."

Consulting

Mike B, Lead Generation Consultant

Client

Chris B. (YouSendIt)

"I met Dave through a consulting engagement while I was at YouSendIt. It was easily the single most useful and insightful consulting engagement I’ve experienced in my career. From his analysis of our industry to the product recommendations, Dave gave us actionable information that made YouSendIt a better company."

Consulting

Chris B. (YouSendIt)

Client