Trusted by companies worldwide
Overview
Objectives
Target Audience
How do we deliver?
Maximum Class Size
Duration
Delivery
What do we deliver?
Day 1
Section 1: What is Design Thinking?
- Design Thinking: How does it work?
- How can it help me?
- Design Thinking Process
- Profile of a Design Thinker
- Qualities of Design Thinking
- Applying Design Thinking
- Having a Design Thinking Mindset
Section 2: Design Thinking – Empathize
- Understanding Customer unmet Needs
- Understanding What Customers Want to Do
- Jobs-to-be-Done
- Qualitative & Quantitative Research
- Personas
- Empathy Map
Section 3: Design Thinking – Define
- Problem Definition
- What is Innovation?
- Sources of Innovation
- Process of Innovation
- Outcome-Driven Innovation
- Ideation Methods
- Identify customer needs & market segments
Section 4: Design Thinking – Ideate
- Why Innovation?
- Incremental / Sustaining Innovation
- Disruptive Innovation
- New Business Models
- Radical Innovation
- Areas of Innovation
- Innovation & Ideation Methods
Day 2
Section 5: Design Thinking – Prototype
- Prototypes
- Prototype in Early stages of Product Development
- Prototype: Brings focus to conversations & think in a similar way
Section 6: Design Thinking – Test
- Testing
- Testing on the right target users
- Use of Extreme users
- Testing the Prototype
- Collecting Feedback
Section 7: Models & Concepts
Section 8: Summary & Closure