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Overview

Design Thinking and Innovation Objectives
Design Thinking and Innovation Overview

Objectives

Target Audience

Design Thinking and Innovation Target Audience

How do we deliver?

Maximum Class Size

Duration

Delivery

What do we deliver?

Day 1

Section 1: What is Design Thinking? 

  1. Design Thinking: How does it work?
  2. How can it help me? 
  3. Design Thinking Process 
  4. Profile of a Design Thinker 
  5. Qualities of Design Thinking 
  6. Applying Design Thinking 
  7. Having a Design Thinking Mindset 

Section 2: Design Thinking – Empathize

  1. Understanding Customer unmet Needs
  2. Understanding What Customers Want to Do
  3. Jobs-to-be-Done
  4. Qualitative & Quantitative Research
  5. Personas
  6. Empathy Map

Section 3: Design Thinking – Define

  1. Problem Definition
  2. What is Innovation?
  3. Sources of Innovation
  4. Process of Innovation
  5. Outcome-Driven Innovation
  6. Ideation Methods
  7. Identify customer needs & market segments

Section 4: Design Thinking  – Ideate

  1. Why Innovation?
  2. Incremental / Sustaining Innovation
  3. Disruptive Innovation
  4. New Business Models
  5. Radical Innovation
  6. Areas of Innovation
  7. Innovation & Ideation Methods

Day 2

Section 5: Design Thinking – Prototype

  1. Prototypes
  2. Prototype in Early stages of Product Development
  3. Prototype: Brings focus to conversations & think in a similar way

Section 6: Design Thinking – Test

  1. Testing
  2. Testing on the right target users
  3. Use of Extreme users
  4. Testing the Prototype
  5. Collecting Feedback

Section 7: Models & Concepts

Section 8: Summary & Closure

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