Spice Capabilities

The rules of product design, marketing and sales are being rewritten

• Technology
• Social media
• Content marketing
• Buyer behavior
• Collaborative social innovation
• Marketing automation
• Big data
• Personalization
• The consumerism of commercial products and solutions

Market dynamics are accelerating the innovation dialog between vendors and customers

• The cycles of disruptive innovation are becoming smaller
• Leaders must work ever closer with customers to re-vision and innovate. Not just the products they create, but the companies and industries of the customers they serve.
• We believe the next generation of innovation – engagement-based marketing strategies and programs will embrace and lead this charge

Facilitating innovation at each stage of the customer journey creates high value, Insanely Great Customers

• Marketing strategies, programs, content, and experiences must be designed to facilitate innovation
• The kind of customers that stay with you through life
• The kind that wants more of what they helped you create
• The kind that can’t wait to tell others of the value you created for them.

Focusing on Creating Insanely Great Customers is a competitively disruptive way to go to market

• It changes the marketing game by creating a hyper-focus on understanding and delivering customer value
• It aligns internal organizations to create differentiating customer value at each stage of the customer journey
• It accelerates the collaborative learning and innovation process between you and high-value customers

Business Acceleration Areas

Build a Deeper Understanding of your Current and Future Customers

• We specialize in cutting-edge Voice of the Customer programs, segmentation, personal development and positioning that unlock untapped market momentum

Accelerate Time to Market with Agile Product Mgt. & Marketing

• We provide market-leading consulting and training that helps your teams accelerate their ability to bring disruptive value to the market

Drive Growth with Integrated Branding and Marketing Campaigns

• We build powerful branding and campaigns that transform untapped market momentum into highly qualified opportunities and customers

Nurture, accelerate, track and convert your high-value opportunities

• Create highly effective lead nurturing and tracking programs

Provide deeper more predictable insight into your pipeline

• Establish clear criteria, goals, analytics and reporting for each stage. Analytics based primarily on business outcomes, opportunities, revenue & profit.

Increase effectiveness and return on content and campaigns

• By designing content and experiences not as one-offs but as interlinking modules aligned to personas and journey stages

Increase marketing and sales effectiveness and measurability

• Align vision, strategy, processes, sales enablement, and systems to ensure continual measurement, learning, and innovation across the organization

Voice of the Customer / Research

• Assess existing VOC program
• Customer immersion
• Customer insight models
• Conduct Research
• Focus groups
• Continual learning & innovation
• Customer advisory boards

Product Management

• Market and Competitive Analysis
• Requirements Development
• Agile Processes and Methodology
• Additional Staffing
• Training

Market Segmentation, Personas

• Assess existing profiles and personas
• Develop Personas
• Develop high-value account profiles and qualification guidelines

Positioning & Messaging

• Assess, align/develop marketing and engagement strategy
  Define core positioning and messaging

Customer Journey Mapping

• Overall SWOT
• Mapping
• Brand alignment
• Persona support
• Content
• Analytics & VOC
• Processes
• Organization Alignment

Content / Experience Strategy

• Content design, strategy, and development
• Customer engagement experiences
• Gamification, solution trials, onboarding
• Mobile / multichannel experience

Lead Nurturing / Management

• Assessment of goals for each stage
• Define metrics to track prospect progress
• Assess content and experience contribution
• Define and develop new programs

Customer Support / Experience

• Assess existing process and tools
• Provide SWOT analysis
• Refine or create new capabilities

System, Analytics / Process

• Assess existing systems, analytics and processes
• Gauge capability & effectiveness of marketing systems
• Define and facilitate updates and enhancements

Customer Onboarding

• Assess existing process and tools
• Provide SWOT analysis
• Refine or create new capabilities