Today’s B2B marketing is driven by continual changes in technology, analytics, management expectations, innovative customer experiences and changing customer behavior. Older product marketing models of long-term planning and execution and focusing only on the creative or content isn’t working. At Spice, we believe product marketing must take marketing responsibility for the complete customer experience, stay current on the latest marketing methodologies and technology and adopt agile marketing practices. The benefit is that your marketing is continually refined with new insight through fast-paced cycles of learning and innovation that are focused on delivering customer value and measured by the value of the opportunities delivered to sales.
We can help you increase product marketing effectiveness through:
Product Marketing Training
Most product marketing organizations are an assortment of skills, capabilities, and experiences. Many of the individuals have had little exposure to B2B sales processes, lead qualification, and management or current state technology and analytics.
Many teams haven’t had the time to build common language and processes or to ensure their team is up to speed on current marketing methods and tools. This makes it extremely hard to deliver the level of marketing effectiveness and competitiveness required in today’s markets.
“Delivering Insanely Great Product Marketing” is our Agile Product Marketing Training Program. It increases your team's cohesiveness and effectiveness by providing them the latest concepts and methodologies in Agile marketing and total customer experience marketing. It also takes them inside today’s enterprise buying process and provides them a sales funnel and opportunity-oriented approach to marketing.
The few days it takes to go through the training will put you months perhaps even years ahead of your competitors who haven’t!
Product Marketing Transformation
Today’s markets demand a level of effectiveness from the organizations serving them that are unprecedented.
To achieve that level of effectiveness, to accelerate revenue and innovation requires actionable alignment between vision and strategy, organizations, processes and systems and tools. Spice believes that for organizations to compete today, these marketing building blocks need to be infused with Agile values and practices.
Our Agile Transformation program assesses your product marketing organization and operations and then develops a step by transformation roadmap that will take your team to the very top of effectiveness and innovation. Along the way, we will identify gaps in strategy, skills, process, and systems and recommend concrete steps to take you to the next level.
When implemented you will have a deeply empowered team that can deliver continual innovation and business results without the fear constant burn out.
Product Marketing Staffing
When its crunch time, finding the right person with the right skills and an Agile mentality can be like – well rolling dice. A poor fit can put you even further behind than you were.
Spice Catalyst has a network of people with deep product management skills in multiple disciplines. We also have many that are Spice Certified. They have gone through one or more of our training programs and some are even qualified to teach them.
When you source personnel through Spice you will be working with people we know and trust. You will also be working with people who can help transfer their Spice knowledge and skills to the rest of your team.
Instead of risking being further behind you will be much further ahead.
"I have done the marketing plan and got a great score from my working company. Thanks for your course and coaching."
"Very interesting course on the effective use of Social media in marketing. Must for all the Product Marketing managers. Simple & effective delivery of content. Thanks, Professor David."
"Excellent Course for Marketing Strategy. It was comprehensive, easy to follow, and had the perfect balance of hands-on activities and lectures that left me with a full marketing strategy and implementation plan at the end of the course. Great course for anyone starting from scratch."
"David’s key Product Management and presentations skills were key to my success in starting up and building Apple Pacific in the early 80s."
"David continues to be a valued resource for general marketing expertise, industry knowledge, and product marketing know-how. We reference his clear insights regularly."
"David has been an excellent coach and mentor. Very detail oriented and practical in his approach. His ideas and frameworks are simple, practical and easy to understand and adopt, being extremely effective at the same time. The concept of ‘Do, value proposition’ is one such excellent framework which not only helps in formulating compelling value proposition for the customers but is also a source of ideas for new product innovation."
"David is a very experienced and talented business professional. I have witnessed this first hand, as has demonstrated his ability across multiple disciplines, including market analysis, segmentation, customer profiling, competitive reviews, product management, marketing and sales strategy development and execution, to name but a few. In addition, he has great communication skills."
Mike B, Lead Generation Consultant
"I met Dave through a consulting engagement while I was at YouSendIt. It was easily the single most useful and insightful consulting engagement I’ve experienced in my career. From his analysis of our industry to the product recommendations, Dave gave us actionable information that made YouSendIt a better company."