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In addition to having the key elements of product success, the people in a company needs to be about to work together as a team. This workbook provides templates to facilitate that. In addition, it provides your team with a series of exercises to facilitate that teamwork.

This workbook is a companion to the courses and books outlined on the next pages. While many of the templates have notes from the courses and books to assist you if you desire additional information, the courses and books can be of considerable assistance.

David Fradin was a classically trained product manager at Hewlett-Packard during the 50 years that HP grew 20% a year. Apple recruited him to bring the first hard disk drive on a personal computer to market. He soon rose in Apple's management ranks to the same level as Steve Jobs by heading the Apple /// product line and providing the profits which helped fund the development of the Macintosh. Since 1969 he has worked on over 75 products and services, at 25 small, medium and large organizations and eleven startups covering hardware, software, services, internet, SaaS, mobile, advertising, online training, video and for non-profit public policy associations and political campaigns.