In Spice Catalyst, we identify the fundamental skills needed in the given domain and develop and teach these skills in hands-on, interactive workshops.

David Fradin at a Workshop in Lisbon

About the Workshops

These boot camps or workshops have been created by Spice Catalyst an Agile product management and marketing professional development and training firm located in Silicon Valley, California. The workshops were developed by Spice Catalyst Principals, seasoned and experienced product executives in the Valley from Apple, HP, Adobe, Sun, Silicon Graphics and numerous smaller companies.

They know the ins and outs of billion-dollar enterprises as well as bootstrapped zero budget startups and in between.

Some notable product management experiences of the team include numerous software, hardware and service products such as SaaS products, Apple // and ///, Adobe Creative Cloud, mobile advertising, hardware and software and across almost all industries.

Their workshops also help companies address the needs of the digital transformation and its associated customer journey’s including aspects of Spice Catalyst’ books entitled “Building Insanely Great Products” and “Creating Insanely Great Customers”.

They have trained thousands of individuals at such companies as Capital One Bank, Cisco, Cognizant, Diebold, GameStop, Infosys, Informatica, Kaiser, Microsoft, Mobileiron, Meru Networks, Pitney Bowes, the Country of Singapore, the Botswana Telecommunications Company and You Send It.

Learning Objectives

  • Teach what needs to be done and how to do it
  • Finish a plan ready for implementation

Suggested Audiences

The Boot Camps are for product leaders:

  • Director
  • Vice President
  • Business Unit Manager
  • Start-Up
  • Entrepreneur
  • Product Manager and Product Marketing Manager
  • Product Owners, Strategists, Solution, Line, Scientists
  • Managers of Industry, Portfolio, Program. Producers, Business Analysts and Field Marketing

Available Workshops:

  • Building Insanely Great Products
  • “Do”, Innovation, Design and Value Proposition
  • Personas
  • Product Market Strategy (Plan)
  • Product Positioning
  • Distribution Channels, Partners, and Affiliates
  • Creating a Marketing and Launch Plan
  • Messaging
  • Social Media Marketing
  • Business Skills for Product Success Managers
  • How to Facilitate Work on Product Teams
  • Internet of Things Product Management
  • Introduction to the Business of Product Management

Boot Camp Syllabus

Each boot camp includes a pre-boot camp component in the form of an online course to obtain specific learning objectives. Each lesson in the course includes:

  • Pre-lesson quiz to focus the student on the lessons to be learned
  • Examples and stories to help remember key points
  • Video lecture supported by key bullet points
  • Exercises
  • Post lesson quizzes to measure improvements incompetency as a result of the lesson, lectures, examples, and exercises

The exercises come directly from the course workbook template.

Students are encouraged to complete a draft plan thus maximizing discussion and interaction at the boot camp. In addition, By viewing the video lectures online prior to the workshop students will maximize their time on interaction, feedback, and learning while attending the boot camp.

Workbook Template Provided

The exercises are also provided in a free downloadable PowerPoint workbook as part of the online course, such that students can use the template to facilitate their planning and enable them to create an executive presentation.

Students will use this template to present their work for discussion, review, and comment on the workshop.  If students chose to complete the template for their own product or service they will then have completed their planning and be ready to implement immediately after class.

Therefore, students should complete the first draft of their workbooks and be prepared to present in class to facilitate maximum time for interaction, discussion, and feedback.

About the Facilitators

Spice Catalyst - About the Facilitators (2)

David Fradin

Manipal University, Professonal Development of Product Management, Leadership and Marketing, Spice Catalyst

David Fradin has trained thousands of managers throughout the world. He infuses his workshops with insights and experiences gained as a product leader at companies like Apple and HP. He was classically trained as an HP Product Manager and was then recruited by Apple to bring the first hard disk drive on a PC to market. As a result of his leadership and management skills, Apple promoted him first to Apple /// Group Product Manager and later Business Unit Manager at the same organizational level at that time as Steve Jobs. His forthcoming book “Building Insanely Great Products” and these workshops cover the founding values, vision, product lifecycle and management employed by Apple at its founding and which it returned to in 1997 when Steve Jobs returned to Apple. What students will learn in these workshops is exactly what has made Apple the most valuable company in the world.

Spice Catalyst - About the Facilitators (1)

Mike Connor

CEO, Silicon Valley Insurance Accelerator (SVIA)

Mike is a recognized author, analyst, speaker and consultant in digital strategy, innovation, transformation, and leadership. He is the author of “Competing for the Digital Future | A Leadership Program for Digital Strategy and Transformation, and the book, “Creating Insanely Great Customers | Always On Innovation”. As a founder and principal of Spice Catalyst, Mike develops and leads digital strategy, transformation, and leadership training programs for entrepreneurs, executives, product and marketing managers.

Spice Catalyst - About the Facilitators (1)

Mike Gospe

Go-to-Market Strategist, CAB Facilitator, Author & Marketing Coach inspiring companies to be customer-focused

Mike co-founded KickStart Alliance, a sales and marketing leadership consulting team. He inspires companies to become more customer-focused. He brings practical expertise to today's hi-tech companies, specializing in executive leadership workshops & integrated marketing/launch strategies aimed at engaging C-level executives. As a professional CAB facilitator, he is trusted by B2B tech leaders. ( He has published 2 major marketing best-practices books and 7 booklets on personas, positioning, messaging, and creating marketing blueprints. His clients include Adobe, AMD, HP, Sun, Symantec, and many others across North America, Europe, Australia, and Japan. His workshops and online course are fun, practical, and powerful. And his best practices have been read and applied by thousands of marketers around the world.

Spice Catalyst - About the Facilitators (3)

Mary Gospe

B2B Marketing & Sales Consulting | Digital Marketing Leader | Demand Gen Strategist

Mary is co-founder and principal of KickStart Alliance, a marketing and sales consulting team that helps B2B and B2C companies align and optimize their marketing and sales operations and programs. Mary is a proven leader in initiating programs to build and nurture sales pipelines, shorten the sales cycle, and accelerate revenue creation. Her practice areas include planning and executing integrated marketing campaigns, building inside sales organizations, spinning up outsourced telemarketing vendors and streamlining sales and marketing operations. Mary earned a B.S. in Business Administration from Cal State University, East Bay and an MBA from Santa Clara University. She also completed a certification in Direct and Interactive Marketing from San Jose State University.

Tell Me More about Spice Catalyst’s Workshops

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What our


6 years into service and we’ve worked with some awesome clients and trained students who like our services. Check what they have to say about us.

"David continues to be a valued resource for general marketing expertise, industry knowledge, and product marketing know-how. We reference his clear insights regularly."

Marketing Consulting

Peter M

"Excellent Course for Marketing Strategy. It was comprehensive, easy to follow, and had the perfect balance of hands-on activities and lectures that left me with a full marketing strategy and implementation plan at the end of the course. Great course for anyone starting from scratch."

Marketing Principles Course

Spencer J.

"Very interesting course on the effective use of Social media in marketing. Must for all the Product Marketing managers. Simple & effective delivery of content. Thanks, Professor David."

Social Media Demystified

Karthik S

"I met Dave through a consulting engagement while I was at YouSendIt. It was easily the single most useful and insightful consulting engagement I’ve experienced in my career. From his analysis of our industry to the product recommendations, Dave gave us actionable information that made YouSendIt a better company."


Chris B. (YouSendIt)

"David’s key Product Management and presentations skills were key to my success in starting up and building Apple Pacific in the early 80s."

Product Management

Sami A, (Apple)

"David has been an excellent coach and mentor. Very detail oriented and practical in his approach. His ideas and frameworks are simple, practical and easy to understand and adopt, being extremely effective at the same time. The concept of ‘Do, value proposition’ is one such excellent framework which not only helps in formulating compelling value proposition for the customers but is also a source of ideas for new product innovation."

Manish B, Executive MBA, Bangalore India

"David is a very experienced and talented business professional. I have witnessed this first hand, as has demonstrated his ability across multiple disciplines, including market analysis, segmentation, customer profiling, competitive reviews, product management, marketing and sales strategy development and execution, to name but a few. In addition, he has great communication skills."


Mike B, Lead Generation Consultant

"I have done the marketing plan and got a great score from my working company. Thanks for your course and coaching."


Spice Catalyst online Marketing Fundamentals Course

Hsitang L