Our work is based on Spice Catalyst’s Agile product management and marketing methodology “Creating Insanely Great Customers”.
We are evolving an integrated curriculum and courses based on that methodology that provides business leaders, product managers, product marketing managers and teams the thought leadership and skills they need to succeed in today’s highly competitive, fast paced and fast changing markets.
The comprehensive curriculum addresses introductory through advanced skills and includes emerging competencies demanded by today’s market leaders. The courses emphasize not just what needs to be done but how to do it. They are rich in examples and resources that enable students to quickly apply their new knowledge to their day to day work.
Courses are based on Agile / Lean principles, the foundation of Spice Catalyst’s “Creating Insanely Great Customers” product management and marketing framework.
The curriculum is architected by Spice Catalyst founders in collaboration with other carefully selected thought leaders in the field. Spice Catalyst founders share a deep and rich silicon valley heritage which started when they worked together at Apple. They have been instrumental in building and leading product management and marketing organizations at Apple and in multiple startups as well as fortune 500 level companies.
The curriculum and courses shine with the passion they have for sharing the knowledge and lessons they have learned as well as advancing the field through their vision for its future. The result is courses that not only provide core competencies but that delight and inspire students and the teams they work within to deliver exceptional value to their customers and to the companies for which they work.
"I have done the marketing plan and got a great score from my working company. Thanks for your course and coaching."
"Very interesting course on the effective use of Social media in marketing. Must for all the Product Marketing managers. Simple & effective delivery of content. Thanks, Professor David."
"Excellent Course for Marketing Strategy. It was comprehensive, easy to follow, and had the perfect balance of hands-on activities and lectures that left me with a full marketing strategy and implementation plan at the end of the course. Great course for anyone starting from scratch."
"David’s key Product Management and presentations skills were key to my success in starting up and building Apple Pacific in the early 80s."
"David continues to be a valued resource for general marketing expertise, industry knowledge, and product marketing know-how. We reference his clear insights regularly."
"David has been an excellent coach and mentor. Very detail oriented and practical in his approach. His ideas and frameworks are simple, practical and easy to understand and adopt, being extremely effective at the same time. The concept of ‘Do, value proposition’ is one such excellent framework which not only helps in formulating compelling value proposition for the customers but is also a source of ideas for new product innovation."
"David is a very experienced and talented business professional. I have witnessed this first hand, as has demonstrated his ability across multiple disciplines, including market analysis, segmentation, customer profiling, competitive reviews, product management, marketing and sales strategy development and execution, to name but a few. In addition, he has great communication skills."
Mike B, Lead Generation Consultant
"I met Dave through a consulting engagement while I was at YouSendIt. It was easily the single most useful and insightful consulting engagement I’ve experienced in my career. From his analysis of our industry to the product recommendations, Dave gave us actionable information that made YouSendIt a better company."