This is the second in a series of three books on Building Insanely Great Products.  The first covers “Building Insanely Great Products: The Six Keys to Success”.  The third is “Marketing and Selling Insanely Great Products”.

This book covers in-depth the key factors in organizing and managing insanely great products.

There is an urgent need to align the product management success approaches with modern product enterprise trends. There are the changes that are driving the need to reconsider some of the product success management paradigms which are discussed:

• Portfolio product management in different life cycle stages
• Globally distributed product teams and collaboration
• Leverage of digital technologies such as cloud computing (SaaS), analytics & machine learning, social media and mobile computing to
• Information security
• Need to more agile
• Businesses goals of product enterprises will continue to be in the areas of understanding market requirements, innovating product/ service solutions, marketing in different markets and supporting the product until end-of-life and continuously make money.

These are the pain points and more that are covered in this book. Organizing and managing the:

• Leadership team and enterprise
• Innovation team and innovation
• Strategic IT team and technology adoption
• Infosec team and information security
• Talent at different levels
• Partner focused team and partners
• Performance management team and the enterprise performance
• Business process team and core and support business processes

Contents

• Foreword
• PREFACE
• About this Book
• About David Fradin.
• Building Insanely Great Products: The Six Keys to Product Success
• About RN Prasad.
• To Begin: Getting Started with Organizing for Insanely Successful Products
• The History and Future of Building Insanely Successful (Great) Products.
• Insanely Great Services are Products Too!
• The Importance of Product Success Management
• Let’s Change the Title of  Product Manager and  Product Marketing Manager
• Organizing the Management of Insanely Successful (Great) Products
• Manufacturing or Marketing  or Engineering Driven
• Marketing Driven and Councils
• Technology Driven
• The Spread of Product Management
• How to Organize the  Product Success Leadership Team
• How to Organize  Information Technology (IT)  & Digitization Roles
• Organizing for Innovation.
• How to Manage HR/ HCM  Role for Talent Edge.
• How to Organize Roles Focused on Partnerships and Alliances
• Organizing the Corporate Performance Management Function  in Product Enterprises
• How the Ideal Product Management Organization Should be Organized.
• Decision Making and Scheduling: Who Has the Authority and Who is Responsible?
• Required Organizational and Individual Competencies for Managing Insanely Great Products
• Understanding Market Dynamics
• Strategic Talent Development
• Achieving Business Process Agility in Product Enterprises
• Making Fact-based Decisions, Enterprise-wide
• Reimagining Support Functions 170
• Innovation Management
• Strategic IP management options.
• Product Management Pulled in Different Directions
• required Product Lifecycle Processes for managing insanely successful products
• Competency Development Plan.
• Ongoing Product  Success Management
• Universities and Incubators Could Do Better, A Lot Better
• Understanding Future Impacts on Insanely Successful Products
• The Perfect Storm, Creating Insanely Great Customers and the Digital Transformations Impacts on Building Insanely Great Products
• The Product Manager and Product Marketing Manager

APPENDIX

• Product Management  Lifecycle Process
• Assessing Your  Product Life Cycle Process