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Professional Development and Training
Online Courses and Bootcamps
Product Management and Product Marketing

  • David Fradin Chief Product Success Officer

How SPICES help product managers build insanely great products – with David Fradin

A book caught my attention recently, and when I investigated the author, I was even more intrigued. The book is “Building Insanely Great Products,” written by David Fradin. David has trained thousands of managers [...]

  • Building Insanely Great Products speech by David Fradin

“Building Insanely Great Products” speech by David Fradin at Productized Conference, Lisbon, Portugal

Based on the 183-page book "Building Insanely Great Products: Some Products Fail, Many Succeed…This is their Story" now on Amazon as a Kindle Book or softcover (soon an audio book), this presentation will cover the Six Keys 83of Product Success: Strategy, Process, Information, Customers, Employees, and Systems including these topics:

  • value proposition

Value Proposition? Stuck on it. I have a solution! Read This.

Here's how to figure out what your product's value proposition should be!

Do You Have a Product Market Strategy or Plan?

This online Product Management Training and Product Marketing Management Training course and boot camp teach the 18 things you should do before and during product development but before the launch and marketing.

Marketing Foundations: How to Write a Marketing Plan

What are the key elements of marketing you should know? You will learn them all in just two minutes. Click Play! Product Management Training and Product Marketing Management Training

Project Management Institute Silicon Valley Chapter offers Social Media Demystified Workshop

Social media workshop offered April 29 in Silicon Valley.

Why it is important to Agree on the Target Personas

This video illustrates the typical problems that occur when a company does not agree on the persona that is being targeted. Spice Catalyst's Product Market Strategy and Personas workshops and online courses teach how to write a good persona. https://wp.me/P39FDx-1LA https://wp.me/P39FDx-1Ly

Messaging Boot Camp

You're at a network reception when a prospect walks up to you and asks, "tell me about your new product". What do you say?

Importance of Product Positioning

This video illustrates why it is vital to properly position a product or service in the market. Failure to do so will result in the problems illustrated here. Spice Catalyst teaches how to go about doing product positioning in its Product Market Strategy and Positioning Workshops and online courses. See: Product Management and Product Marketing Training? https://wp.me/P39FDx-1LA and https://wp.me/P39FDx-1Lv

Digital Leadership and Strategy

Building a Digital Strategy and Transformation Dream Team

April 3rd, 2015|0 Comments

This course helps you define, identify, and develop a high performance digital strategy and transformation team. It provides a powerful framework and tools that help you organize your efforts, define and develop your [...]

Kick Start Your Digital Strategy and Transformation Program

April 3rd, 2015|0 Comments

This course provides training and tools that help you quickly establish a company wide vision and framework for developing and implementing a winning digital strategy and transformation program. - Define what a successful [...]