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Agile B2B product management and marketing training, mentoring and consulting.

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Check the list of David Fradin's best upcoming Conferences-workshops, Events, and Seminars happening throughout the World.

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Spice Catalyst courses are high quality and better than any other management courses available online, facilitating your swift career progression.

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Spice Catalyst delighted to offer you our new books, as a way of extending the work we do and putting resources into your hands.

Explore Spice Catalyst

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We offer the full spectrum of services to help organizations work better. Everything from creating standards of excellence to training your people to...

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Explore our Insights for impactful resources, insightful articles, personal reflections and ideas that inspire action on the topics you care about.

Here are a number of questions we have to answer all the time. If you can't find yours among them – feel free to write to us...

Agile training, mentoring and consulting:

Spice Catalyst works with organizations and individuals to help them assess, benchmark and develop the organizational, product management and marketing capabilities they need to establish a leadership role in today’s fast-paced customer value and innovation led markets.

What that means to you is that when you need perspective, insight, and experience to help you and your team we can help. Coming up to speed on new areas, breaking out of the status quo, getting an objective perspective on your situation are all areas where we can help.

If your team isn’t deeply engaged in understanding your customer journey and how to accelerate the insight they derive from it and the value they deliver through it they should. The customer journey needs to be front and center in today’s B2B marketing strategy. We can help.

Today’s market is driven by continual changes in technology, new business models, innovative customer experiences and changing customer behavior. Older product management models of long-term planning and execution and focusing only on the product itself aren’t keeping up.

Today’s B2B marketing is driven by continual changes in technology, analytics, management expectations, innovative customer experiences and changing customer behavior. Older product marketing models of long-term planning and execution...

Business development is where the rubber meets the road for new business growth. In many companies, business development teams are producing deals, not market momentum. At Spice, we practice, teach and enable teams to use Agile Business Development.

The insight to do that comes from deep knowledge of how those customers live, work and dream. It comes from knowing what stands in the way of their getting home at night. It comes from knowing how helping them achieve their goals better...

Agile marketing is based on fast, continual time bound cycles of learning and innovation. Strategy, planning, campaigns even materials or customer experiences are designed to capture insight and to be continually refined. Why? The market is continually evolving.

At Spice Catalyst we believe that for B2B organizations and their executives to survive, accelerate and thrive in 2018 they must embrace agile company practices, not just in development and/or manufacturing but throughout their organization.

Special Webinar by David Fradin on the theme of

“Customer At The Center” Special Webinar by David Fradin

A company exists because of its products and products exist because of customers' needs. If any firm wants to reach the pinnacle of the success, it is essential for the firm to keep "Customers" in its focus. As soon as the customer shifts at the center, businesses start to improve because only customers can give you the real metric of your product's success in the market. David Fradin, also known as the Product Management Guru, is giving insights from his experience of more than 47 ...
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Moving your Business From Services to Product Here s What it takes, Product Manager, As a Product Manager, What Would You Do

Moving your Business From Services to Product: Here’s What it takes!

Many who are in a “Services” environment have asked me what it is they need to know to transition and be successful in “products”. These questions have come to me from much of Asia where hundreds of thousands of people have experience in services, but few have experience and the competencies to successfully build and manage products.  However, if a service could be “productized” then the builder can leverage the profits from the product and get repeat sales. Many know that if they can get ...
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How-important-is-it-for-a-designer's-manager-to-be-on-the-same-product-team

How important is it for a designer’s product manager to be on the same product team?

It depends. Deciding depends on a clear understanding of what your customer wants to "do." Historically, designers start from that point of view but don't generally go beyond what a designer does and into the realm of what product managers are responsible for doing. I write more about "do" here. Plus what a product manager should do here Only after you have a clear understanding of what your customer wants to "do" and how satisfied they are with their current solution, you can then compare with the ...
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Hsitang L

"I have done the marketing plan and got a great score from my working company. Thanks for your course and coaching."

Took Spice Catalyst online Marketing Fundamentals Course

Hsitang L

Student

Karthik S

"Very interesting course on the effective use of Social media in marketing. Must for all the Product Marketing managers. Simple & effective delivery of content. Thanks, Professor David."

Social Media Demystified

Karthik S

Student

Spencer J.

"Excellent Course for Marketing Strategy. It was comprehensive, easy to follow, and had the perfect balance of hands-on activities and lectures that left me with a full marketing strategy and implementation plan at the end of the course. Great course for anyone starting from scratch."

Marketing Principles Course

Spencer J.

Student

Sami A

"David’s key Product Management and presentations skills were key to my success in starting up and building Apple Pacific in the early 80s."

Product Management

Sami A

Client

Peter M

"David continues to be a valued resource for general marketing expertise, industry knowledge, and product marketing know-how. We reference his clear insights regularly."

Marketing Consulting

Peter M

Client

Manish B.

"David has been an excellent coach and mentor. Very detail oriented and practical in his approach. His ideas and frameworks are simple, practical and easy to understand and adopt, being extremely effective at the same time. The concept of ‘Do, value proposition’ is one such excellent framework which not only helps in formulating compelling value proposition for the customers but is also a source of ideas for new product innovation."

Executive MBA, Bangalore India

Manish B.

Student

Mike B, Lead Generation Consultant

"David is a very experienced and talented business professional. I have witnessed this first hand, as has demonstrated his ability across multiple disciplines, including market analysis, segmentation, customer profiling, competitive reviews, product management, marketing and sales strategy development and execution, to name but a few. In addition, he has great communication skills."

Consulting

Mike B, Lead Generation Consultant

Client

Chris B. (YouSendIt)

"I met Dave through a consulting engagement while I was at YouSendIt. It was easily the single most useful and insightful consulting engagement I’ve experienced in my career. From his analysis of our industry to the product recommendations, Dave gave us actionable information that made YouSendIt a better company."

Consulting

Chris B. (YouSendIt)

Client