Spice Catalyst
Product Management Training.
Product Marketing Training.
Consulting.
Assessments.
Workshops and Events
Check the list of David Fradin’s best upcoming Conferences-workshops, workshops, events, and Seminars happening throughout the World.
Our Courses on Udemy
Spice Catalyst courses are high-quality and better than any other management courses available online, facilitating your swift career progression.
Spice Catalyst Books
Spice Catalyst is delighted to offer you our new books as a way of extending the work we do and putting resources into your hands.
Spice Catalyst Services
We offer the full spectrum of services to help organizations work better. Everything from creating standards of excellence to training your people to…
Insights
Explore our Insights for impactful resources, insightful articles, personal reflections and ideas that inspire action on the topics you care about.
Questions & Answers
Here are a number of questions we have to answer all the time. If you can’t find yours among them – feel free to write to us…
Agile training, mentoring, and consulting:
Professional Development
Spice Catalyst works with organizations and individuals to help them assess, benchmark, and develop the organizational, product management, and marketing capabilities they need to establish a leadership role in today’s fast-paced customer value and innovation-led markets.
Mentoring
What that means to you is that when you need perspective, insight, and experience to help you and your team we can help. Coming up to speed on new areas, breaking out of the status quo, and getting an objective perspective on your situation are all areas where we can help.
Customer Journey
If your team isn’t deeply engaged in understanding your customer journey and how to accelerate the insight they derive from it and the value they deliver through it they should. The customer journey needs to be front and center in today’s B2B marketing strategy. We can help.
Product Management
Today’s market is driven by continual changes in technology, new business models, innovative customer experiences, and changing customer behavior. Older product management models of long-term planning and execution, and focusing only on the product itself, aren’t keeping up.
Product Marketing
Today’s B2B marketing is driven by continual changes in technology, analytics, management expectations, innovative customer experiences, and changing customer behavior. Older product marketing models of long-term planning and execution…
Business Development
Business development is where the rubber meets the road for new business growth. In many companies, business development teams are producing deals, not market momentum. At Spice, we practice, teach, and enable teams to use Agile Business Development.
Voice of the Customer
The insight to do that comes from deep knowledge of how those customers live, work, and dream. It comes from knowing what stands in the way of their getting home at night. It comes from knowing how to help them achieve their goals better…
Marketing
Agile marketing is based on fast, continual time-bound cycles of learning and innovation. Strategy, planning, campaigns materials or customer experiences are designed to capture insight and to be continually refined. Why? The market is continually evolving.
Business Acceleration
At Spice Catalyst, we believe that for B2B organizations and their executives to survive, accelerate, and thrive, they must embrace agile company practices, not just in development and/or manufacturing but throughout their organization.
Types of Product Management Courses or Training
I often get asked where one can find product management courses. Just a few years ago, there were few options, and of those options, they were courses … Read More… →
Why Product Management For eCommerce Is Different To Other Projects
How To Select The Right Ecommerce Platform Choosing the right platform might be the most important decision your eCommerce business ever makes. Whether you’re launching … Read More… →
Product Managers for the Digital World
An excerpt from the forthcoming book “Organizing and Managing Insanely Great Products” by David Fradin with RN Prasad. The role of the product manager is … Read More… →
“I have done the marketing plan and got a great score from my working company. Thanks for your course and coaching.“Took Spice Catalyst online Marketing Fundamentals Course
Hsitang L
Student
“Very interesting course on the effective use of Social media in marketing. Must for all the Product Marketing managers. Simple & effective delivery of content. Thanks, Professor David.“Social Media Demystified
Karthik S
Student
“Excellent Course for Marketing Strategy. It was comprehensive, easy to follow, and had the perfect balance of hands-on activities and lectures that left me with a full marketing strategy and implementation plan at the end of the course. Great course for anyone starting from scratch.”Marketing Principles Course
Spencer J.
Student
“David’s key Product Management and presentation skills were key to my success in starting up and building Apple Pacific in the early 80s.“Product Management
Sami A
Client
“David continues to be a valued resource for general marketing expertise, industry knowledge, and product marketing know-how. We reference his clear insights regularly.”Marketing Consulting
Peter M
Client
“David has been an excellent coach and mentor. Very detail oriented and practical in his approach. His ideas and frameworks are simple, practical and easy to understand and adopt, being extremely effective at the same time. The concept of ‘Do, value proposition’ is one such excellent framework which not only helps in formulating compelling value proposition for the customers but is also a source of ideas for new product innovation.”Executive MBA, Bangalore India
Manish B.
Student
“David is a very experienced and talented business professional. I have witnessed this firsthand, as he demonstrated his ability across multiple disciplines, including market analysis, segmentation, customer profiling, competitive reviews, product management, marketing, and sales strategy development and execution, to name but a few. In addition, he has great communication skills.”Consulting
Mike B, Lead Generation Consultant
Client
“I met Dave through a consulting engagement while I was at YouSendIt. It was easily the single most useful and insightful consulting engagement I’ve experienced in my career. From his analysis of our industry to the product recommendations, Dave gave us actionable information that made YouSendIt a better company.”Consulting
Chris B. (YouSendIt)
Client
“Building Insanely Great Products” is a great Segway into the product management space and contains insightful and practical advice, which I am now going to validate with some of the projects I am working on. “Consulting