Spice Catalyst Principals

David Fradin

Principal, Spice Catalyst: Instructor | Product Management and Product Marketing | Coach | Consultant | Course Author

Mr. Fradin has trained hundreds of managers throughout the world. He infuses his workshops with insights and experiences gained as a product leader at companies like Apple and HP. He was classically trained as an HP Product Manager and was then recruited by Apple to bring the first hard disk drive on a PC to market. As a result of his leadership and management skills, Apple promoted him first to Apple /// Group Product Manager and later Business Unit Manager at the same organizational level at that time as Steve Jobs. His forthcoming book “Building Insanely Great Products” online training and workshops cover the founding values, vision, product lifecycle and management employed by Apple at its founding and which it returned to in 1997 when Steve Jobs returned to Apple. What students will learn from Mr. Fradin is exactly what has made Apple the most valuable company in the world.

Mike Connor

Principal, Spice Catalyst | Digital Transformation Guru

My passion is helping people and companies push the world a little closer to being Insanely Great. I believe in the inherent essence of being human is the desire and capability to work collaboratively to make the world better. Add amazing creativity, technology and an increasingly connected and integrated world and we now have the ability to not just make the world better, but to make it Insanely Great. As an author, speaker, blogger, I see my role as inspiring and building a community of people and companies committed to collaboratively achieving that goal. As Principal / Chief Innovation Officer at Spice Catalyst, an “Agile Business Acceleration firm”, I see my role as helping people and companies align their vision, strategy, and processes to accelerate the value they create and the effectiveness by which they accomplish that. This work is my way of “paying forward” the gifts I have been given by the people and the companies I have been fortunate enough to work with. Those include companies such as Apple, Adobe, Silicon Graphics, and a number of startups. My roles within those companies have included product management, product marketing, business development, channel development and management, industry analyst and strategist. That background gives me a unique insight into what it takes to create Insanely Great teams, products, and companies. I live in Silicon Valley with my wife and two daughters. My other passions include playing jazz drums, skiing, biking, and hiking.

Spice Catalyst helps you accelerate customer value by guiding your team in using Agile principles and practices for product creation, management, marketing and support.

Spice Catalyst continually updates, aligns team skills, processes, and systems, enabling sustainable delivery of breakthrough customer value. Spice Catalyst business-acceleration services include training, mentoring and consulting, and are provided through a global network of consultants and partners. We call ourselves an Agile B2B Acceleration Agency.

Spice Catalyst helps companies like yours build strategies, teams, systems and methodologies that continually deliver breakthrough innovation and new business growth.

We provide best practice skills, methodologies, and tools that provide your teams with an integrated Agile framework that focuses and aligns efforts across the organization

  • Product Management
  • Product Marketing
  • Marketing
  • Executives
  • Product Development
  • Service and support

When we are done, your teams will have a common language, process, and toolsets that spice up your new business growth engine. SPICE acceleration Engagements include:

  • Assessments
  • Strategic consulting
  • Staff development
  • Solution implementation
  • Staff augmentation

Your teams will partner with people who have been there and done that in senior leadership roles within some of the most innovative companies on the planet, including Apple, Adobe, Compaq, HP, and Cisco. teams will be partnering with people that have been there and done that in senior leadership roles within some of the most innovative companies on the planet, including Apple, Adobe, Compaq, HP, and Cisco.

What makes us different?

We have been there, on the leading edge of technology and innovation. We have built, revitalized and led teams that delivered amazing growth. We have done this as entrepreneurs in raw startups and as senior leaders in $1B plus companies. We have product managed, sold, built channels and partnerships, marketed, created strategic plans, built positioning and pricing models, developed collateral, secured the first marquee customers and partners, and led needed organizational change. We are continually immersed in companies pioneering new technologies, new business models and new methodologies that drive disruptive innovation in their markets.

We have also authored some of the newest thinking about what it takes to deliver game-changing new products and solutions to the market in this new world of continual learning and innovation. We are as comfortable rolling up our sleeves to help out on pricing as we are presenting the need for change to a board of directors and investors. The bottom line is that we can help you gain a sustainable competitive edge that is so critical in today’s fast-moving markets.

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What our


6 years into service and we’ve worked with some awesome clients and trained students who like our services. Check what they have to say about us.

"David continues to be a valued resource for general marketing expertise, industry knowledge, and product marketing know-how. We reference his clear insights regularly."

Marketing Consulting

Peter M

"Excellent Course for Marketing Strategy. It was comprehensive, easy to follow, and had the perfect balance of hands-on activities and lectures that left me with a full marketing strategy and implementation plan at the end of the course. Great course for anyone starting from scratch."

Marketing Principles Course

Spencer J.

"Very interesting course on the effective use of Social media in marketing. Must for all the Product Marketing managers. Simple & effective delivery of content. Thanks, Professor David."

Social Media Demystified

Karthik S

"I met Dave through a consulting engagement while I was at YouSendIt. It was easily the single most useful and insightful consulting engagement I’ve experienced in my career. From his analysis of our industry to the product recommendations, Dave gave us actionable information that made YouSendIt a better company."


Chris B. (YouSendIt)

"David’s key Product Management and presentations skills were key to my success in starting up and building Apple Pacific in the early 80s."

Product Management

Sami A, (Apple)

"David has been an excellent coach and mentor. Very detail oriented and practical in his approach. His ideas and frameworks are simple, practical and easy to understand and adopt, being extremely effective at the same time. The concept of ‘Do, value proposition’ is one such excellent framework which not only helps in formulating compelling value proposition for the customers but is also a source of ideas for new product innovation."

Manish B, Executive MBA, Bangalore India

"David is a very experienced and talented business professional. I have witnessed this first hand, as has demonstrated his ability across multiple disciplines, including market analysis, segmentation, customer profiling, competitive reviews, product management, marketing and sales strategy development and execution, to name but a few. In addition, he has great communication skills."


Mike B, Lead Generation Consultant

"I have done the marketing plan and got a great score from my working company. Thanks for your course and coaching."


Spice Catalyst online Marketing Fundamentals Course

Hsitang L