Voice of the Customer

At Spice Catalyst we are passionate about helping our clients create breakthrough customer value.

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The insight to do that comes from deep knowledge of how those customers live, work and dream. It comes from knowing what stands in the way of their getting home at night. It comes from knowing how to help them achieve their goals better, faster and smarter than your competition. It comes from continually learning, innovating, testing and trying again. It comes from doing that with your products, your business model, your marketing material and your campaigns.

In today’s digitally interactive world there is an amazing array of technology that enables us to gain that insight. There is also the good old-fashioned approach of spending a lot of quality time with the companies and the people you are trying to create value for. For your company to stay in front of the competition you need both.

We can help you increase the value and effectiveness of your Voice of The Customer Program through:

Voice of the Customer Training

Most Voice of the Customer programs that exist have been developed using information from the companies CRM system and perhaps a few other sources. Many have yet to embrace the current world of social media and the information generated across the multiple touch points of the Customer Journey. Even fewer have incorporated collaboration in the design and delivery of the companies products or customer experience.

This makes it extremely hard to deliver the level of insight required to continually improve the effectiveness and competitiveness required in today’s markets.

“Agile Voice of the Customer Management” is our Agile Voice of the Customer Training Program.

It increases your team's value and effectiveness by providing them the latest concepts and methodologies in Agile marketing and total customer experience marketing.

It also takes them inside today’s current marketing and analytics technologies process and provides them a collaborative, continual learning and innovation approach to developing and managing state of the art Voice of the Customer Programs.

The few days it takes to go through the training will put you months perhaps even years ahead of your competitors who haven’t!

Voice of the Customer Transformation

Today’s markets demand a level of effectiveness from the organizations serving them that are unprecedented. To achieve that level of effectiveness, to accelerate revenue and innovation requires actionable alignment between vision and strategy, organizations, processes and systems, and tools.

Spice believes that for organizations to compete today, these building blocks need to be infused with Agile values and practices.

Our Agile Transformation program assesses your Voice of the Customer Program and operations and then develops a step by transformation roadmap that will take your team to the very top of effectiveness and innovation.

Along the way, we will identify gaps in strategy, skills, process, and systems and recommend concrete steps to take you to the next level.

When implemented you will have a deeply empowered team that can deliver the insight required to fuel the continual innovation and business results needed by your marketing, sales, and product teams.

Voice of the Customer Staffing

When its crunch time, finding the right person with the right skills and an Agile mentality can be like – well rolling dice. A poor fit can put you even further behind than you were. Spice Catalyst has a network of people with the deep voice of the customer skills in multiple disciplines. We also have many that are Spice Certified. They have gone through one or more of our training programs and some are even qualified to teach them. When you source personnel through Spice you will be working with people we know and trust. You will also be working with people who can help transfer their Spice knowledge and skills to the rest of your team. Instead of risking being further behind you will be much further ahead.

Hsitang L

"I have done the marketing plan and got a great score from my working company. Thanks for your course and coaching."

Took Spice Catalyst online Marketing Fundamentals Course

Hsitang L

Student

Karthik S

"Very interesting course on the effective use of Social media in marketing. Must for all the Product Marketing managers. Simple & effective delivery of content. Thanks, Professor David."

Social Media Demystified

Karthik S

Student

Spencer J.

"Excellent Course for Marketing Strategy. It was comprehensive, easy to follow, and had the perfect balance of hands-on activities and lectures that left me with a full marketing strategy and implementation plan at the end of the course. Great course for anyone starting from scratch."

Marketing Principles Course

Spencer J.

Student

Sami A

"David’s key Product Management and presentations skills were key to my success in starting up and building Apple Pacific in the early 80s."

Product Management

Sami A

Client

Peter M

"David continues to be a valued resource for general marketing expertise, industry knowledge, and product marketing know-how. We reference his clear insights regularly."

Marketing Consulting

Peter M

Client

Manish B.

"David has been an excellent coach and mentor. Very detail oriented and practical in his approach. His ideas and frameworks are simple, practical and easy to understand and adopt, being extremely effective at the same time. The concept of ‘Do, value proposition’ is one such excellent framework which not only helps in formulating compelling value proposition for the customers but is also a source of ideas for new product innovation."

Executive MBA, Bangalore India

Manish B.

Student

Mike B, Lead Generation Consultant

"David is a very experienced and talented business professional. I have witnessed this first hand, as has demonstrated his ability across multiple disciplines, including market analysis, segmentation, customer profiling, competitive reviews, product management, marketing and sales strategy development and execution, to name but a few. In addition, he has great communication skills."

Consulting

Mike B, Lead Generation Consultant

Client

Chris B. (YouSendIt)

"I met Dave through a consulting engagement while I was at YouSendIt. It was easily the single most useful and insightful consulting engagement I’ve experienced in my career. From his analysis of our industry to the product recommendations, Dave gave us actionable information that made YouSendIt a better company."

Consulting

Chris B. (YouSendIt)

Client