services 2016-12-01T12:11:33+00:00

Agile training, mentoring and consulting:

Spice Catalyst works with organizations and individuals to help them assess, benchmark and develop the organizational, product management and marketing capabilities they need to establish a leadership role in today’s fast paced customer value and innovation led markets.

Our work is based on Spice Catalyst’s Agile product management and marketing methodology “Creating Insanely Great Customers”.

We are evolving an integrated curriculum and courses based on that methodology that provides business leaders, product managers, product marketing managers and teams the thought leadership and skills they need to succeed in today’s highly competitive, fast paced and fast changing markets.

The comprehensive curriculum addresses introductory through advanced skills and includes emerging competencies demanded by today’s market leaders. The courses emphasize not just what needs to be done but how to do it. They are rich in examples and resources that enable students to quickly apply their new knowledge to their day to day work.

Courses are based on Agile / Lean principles, the foundation of Spice Catalyst’s “Creating Insanely Great Customers” product management and marketing framework.

The curriculum is architected by Spice Catalyst founders in collaboration with other carefully selected thought leaders in the field. Spice Catalyst founders share a deep and rich silicon valley heritage which started when they worked together at Apple. They have been instrumental in building and leading product management and marketing organizations at Apple and in multiple startups as well as fortune 500 level companies.

The curriculum and courses shine with the passion they have for sharing the knowledge and lessons they have learned as well as advancing the field through their vision for its future. The result is courses that not only provide core competencies, but that delight and inspire students and the teams they work within to deliver exceptional value to their customers and to the companies for which they work.

Spice Catalyst provides individual and team mentoring

What that means to you is that when you need perspective, insight and experience to help you and your team we can help.

Coming up to speed on new areas, breaking out of the status quo, getting an objective perspective perspective on your situation are all areas where we can help. Whether its product management, product marketing, marketing or helping you guide your business as it move into an Agile footing we can be there to help. We have a team of people that have “been there and done that” successfully in a number of areas. If your team needs to move quickly and decisively into a new way of seeing and working, we likely have someone that will be a great fit.

If your team isn’t deeply engaged in understanding your customer journey and how to accelerate the insight they derive from it and the value they deliver through it they should. The customer journey needs to be front and center in today’s B2B marketing strategy. We can help. The customer journey is key to engaging, learning and collaborating with customers. It holds the key to establishing the dialog that drives the mutual insight and innovation required to stay ahead in today’s fast paced customer value and innovation led markets.

Spice’s training keeps your team and your customer journey on the leading edge of innovation, effectiveness and customer and sales value delivered. A small investment here will put your team months, even years ahead of your competition.
Our Agile Transformation program assesses your Customer Journey and the teams responsible for it and then develops a step by transformation roadmap that will take your team and your Journey to very top of effectiveness and innovation. When implemented you will have a deeply empowered team that can deliver continual innovation and business results without the fear constant burn out.
When you source personnel through Spice you will be working with people who can help transfer their Spice knowledge and skills to the rest of your team. Instead of risking being further behind you will be much further ahead. Spice Catalyst has a network of amazing people with skills in the multiple disciplines required to deliver an Insanely Great Customer Journey including:

Customer Journey Product Management & Marketing

User Experience Driven Design and Development

Branding to Revenue Customer Engagement

Marketing Automation Systems and Operations

Integrated Marketing and Sales Analytics

Persona Development and Management

Voice of the Customer Programs

Agile Marketing Project Management

Customer On-boarding design and re-engineering

Assess and map current customer journey

Evaluate Key Components

Develop strategy for a new campaign or product

Customer journey design and implementation

Align Marketing with Highest Value Needs

Assess existing profiles and personas

Develop personas

Develop high value account profiles and qualification guidelines

Set and track stage by stage goals for prospects

Assessment of goals for each stage

Define metrics to track prospect progress

Assess content and experience contribution

Create powerful, integrated content and experiences

Content, design, strategy and development

Customer engagement experiences

Spice Catalyst can help your teams organize, learn, align, define, prioritize and accelerate innovation!

Today’s market is driven by continual changes in technology, new business models, innovative customer experiences and changing customer behavior. Older product management models of long term planning and execution and focusing only on the product itself aren’t keeping up. At Spice we believe product management organizations must take responsibility for the complete customer experience, stay current on the latest maketing methodologies and technology and adopt agile product management practices. The benefit is that your organization is engaged in continual fast paced cycles of learning and innovation that accelerate revenue and keep you ahead of the market.

Product Management Training

Most product management organizations are an assortment of skills, capabilities and experiences. Many haven’t had the time to build common language and processes or to ensure their team is up to speed on current marketing methods and tools. This makes it extremely hard to achieve sustainable levels of effectiveness.

“Building Insanely Great Products” is our Agile Product Management Training Program.

It increases your teams cohesiveness and effectiveness by providing them the latest concepts and methodologies in Agile product and total customer experience management.

The few days it takes to become certified in it, can put your team months, even years ahead of your competition.

Spice Catalyst can help your teams organize, learn, align, define, prioritize and accelerate!

Today’s B2B marketing is driven by continual changes in technology, analytics, management expectations, innovative customer experiences and changing customer behavior. Older product marketing models of long term planning and execution and focusing only on the creative or content isn’t working. At Spice we believe product marketing must take marketing responsibility for the complete customer experience, stay current on the latest maketing methodologies and technology and adopt agile marketing practices. The benefit is that your marketing is continually refined with new insight through fast paced cycles of learning and innovation that are focused on delivering customer value and measured by the value of the opportunities delivered to sales.

We can help you increase product marketing effectiveness through:

Product Marketing Training

Most product marketing organizations are an assortment of skills, capabilities and experiences.Many of the individuals have had little exposure to a B2B sales processes, lead qualification and management or current state technology and analytics.

Many teams haven’t had the time to build common language and processes or to ensure their team is up to speed on current marketing methods and tools.This makes it extremely hard to deliver the level of marketing effectiveness and competitiveness required in today’s markets.

“Delivering Insanely Great Product Marketing” is our Agile Product Marketing Training Program.

It increases your teams cohesiveness and effectiveness by providing them the latest concepts and methodologies in Agile marketing and total customer experience marketing. It also takes them inside today’s enterprise buying process and provides them a sales funnel and opportunity oriented approach to marketing.

The few days it takes to go through the training will put you months perhaps even years ahead of your competitors who haven’t!

Business development is where the rubber meets the road for new business growth. In many companies business development teams are producing deals not market momentum. At Spice, we practice, teach and enable teams to use Agile Business Development. Agile Business Development drives market momentum by using fast iterative cycles of exploration, validation and refinement to discover and then develop opportunities that don’t just produce another deal, but instead take your products and your company to the next level.

Getting a new business development group up and going or realigning an existing group and the company’s expectations to support for kind of approach can be challenging.

We can help increase your business development effectiveness through:

Business Development Training

Most bus dev teams are an assortment of skills, capabilities and experiences. Many of the individuals have had little exposure to Agile methodologies or working with Agile teams.Many are not familiar with how work effectively with social business sites like Linkedin or how to tap into marketing and sales systems to get the insight they to qualify and accelerate deals.This makes it extremely hard to deliver the level of business development effectiveness and competitiveness required in today’s markets.

“Business Development for an Agile World” is our Agile Business Development Training Program.

It increases your team’s cohesiveness and effectiveness by providing them the latest concepts and methodologies in working effectively with Agile teams and integrating Agile values and principles into how they engage with prospects and partners.

The few days it takes to go through the training will dramatically increase the return you receive from business development.

Business Development Transformation

Today’s markets demand a level of effectiveness from the organizations serving them that are unprecedented.To achieve that level of effectiveness, to accelerate revenue and innovation requires actionable alignment between vision and strategy, organizations, processes and systems and tools.Spice believes that for organizations to compete today, these business acceleration building blocks need to be infused with Agile values and practices. Our Agile Transformation program assesses your business development organization and operations and then develops a step by transformation roadmap that will take your team to the very top of effectiveness. Along the way we will identify gaps in strategy, skills, process and systems and recommend concrete steps to take you to the next level.

When implemented you will have a deeply empowered team that can deliver business and technical relationships that don’t just add to the number of deals done, but instead add to your company’s market momentum.

Business Development Staffing

When its crunch time, finding the business development person with the right skills and an Agile mentality can be like – well rolling dice. A poor fit can put you even further behind than you were.Spice Catalyst has a network of people with deep business development skills in multiple areas. We also have many that are Spice Certified. They have gone through one or more of our training programs and some are even qualified to teach them.When you source personnel through Spice you will be working with people we know and trust. You will also be working with people who can help transfer their Spice knowledge and skills to the rest of your team.Instead of risking being further behind you will be much further ahead.

The insight to do that comes from deep knowledge of how those customers live, work and dream. It comes from knowing what stands in the way of their getting home at at night. It comes from knowing how helping them achieve their goals better, faster and smarter than your competition. It comes from continually learning, innovating, testing and trying again. It comes from doing that with your products, your business model, your marketing material and your campaigns.

In today’s digitally interactive world, there is an amazing array of technology that enables us to gain that insight. There is also the good old fashioned approach of spending a lot of quality time with the companies and the people you are trying to create value for. For your company to stay in front of the competition, you need both.

We can help you increase the value and effectiveness of your Voice of The Customer Program through:

Most Voice of the Customer programs that exist have been developed using information from the companies CRM system and perhaps a few other sources.

Many have yet to embrace the current world of social media and the information generated across the multiple touch points of the Customer Journey. Even fewer have incorporated collaboration in the design and delivery of the company’s products or customer experience. This makes it extremely hard to deliver the level of insight required to continually improve the effectiveness and competitiveness required in today’s markets.

“Agile Voice of the Customer Management” is our Agile Voice of the Customer Training Program. It increases your teams value and effectiveness by providing them the latest concepts and methodologies in Agile marketing and total customer experience marketing. It also takes them inside today’s current marketing and analytics technology, process and provides them a collaborative, continual learning and innovation approach to developing and managing state of the art Voice of the Customer Programs. The few days it takes to go through the training will put you months, perhaps even years ahead of your competitors who haven’t!

Today’s markets demand a level of effectiveness of the organizations serving them that are unprecedented.

To achieve that level of effectiveness, to accelerate revenue and innovation requires actionable alignment between vision and strategy, organizations, processes and systems and tools. Spice believes that for organizations to compete today, these building blocks need to be infused with Agile values and practices.

Our Agile Transformation program assesses your Voice of the Customer Program and operations and then develops a step by transformation roadmap that will take your team to the very top of effectiveness and innovation. Along the way we will identify gaps in strategy, skills, process and systems and recommend concrete steps to take you to the next level. When implemented you will have a deeply empowered team that can deliver the insight required to fuel the continual innovation and business results needed by your marketing, sales and product teams.

When it’s crunch time, finding the right person with the right skills and an Agile mentality can be like – well rolling dice. A poor fit can put you even further behind than you were.

Spice Catalyst has a network of people with the deep voice of the customer skills needed in multiple disciplines. We also have many that are Spice Certified. They have gone through one or more of our training programs and some are even qualified to teach them.

When you source personnel through Spice you will be working with people we know and trust. You will also be working with people who can help transfer their Spice knowledge and skills to the rest of your team. Instead of risking being further behind you will be much further ahead.

Spice Catalyst’s Agile marketing strategy and campaigns that deliver high value opportunities to your sales team

Agile marketing is based on fast, continual time bound cycles of learning and innovation. Strategy, planing, campaigns even materials or customer experiences are designed to capture insight and to be continually refined. Why? The market is continually evolving. What created or communicated value yesterday may not be the same tomorrow. Emerging technology, competitive breakthroughs, new channels of information and learning for customers, changing business environment, new insight from your team – all of these change the effectiveness of your marketing.

As the market changes your team has to continually learn and innovate to deliver and convey your unique value. What is their pain? What will create real business value for them? What will they actually buy? What information and experiences do they need when? What value can you create for them that your competitors can’t? What channels will be most effective in reaching them? How do you ensure the message, experience and brand value are communicated effectively? How do you build nurturing campaigns, lead scoring and management systems that work. How do you capture and deliver the customer specific insight gained along the way to the sales person? What customer specific materials, tools and support do you provide to the sales team to help them shine, and help them accelerate high value deals? How do you create an effective referral program that enables your to expand within accounts and land new ones? Most importantly how do design all of these to enable continual learning and innovation by your teams.

We can help you increase the value and effectiveness of your Marketing Strategy:

Customer Profiling & Positioning

  • Market analysis and audience insight
  • Account Profiles
  • Customer Personas
  • Competitive Analysis
  • Stakeholder workshops and interviews
  • Integrated communications strategy
  • Unique Buying Proposition
  • Brand positioning and message architecture

Integrated Multi Channel Campaign Design

  • Campaign planning and execution
  • Channel Strategy & Optimization
  • Content and experience strategy
  • Advertising planning and execution
  • Public relations
  • Email marketing
  • Organic search optimization
  • Search engine marketing
  • Social media programs

Campaign Management & Tracking

  • Demand generation/nurturing strategy and campaign design
  • Creative services (concept, artwork and content development)
  • Multi-channel tactics (web, email, direct mail, voice mail)
  • Audience insight and ideal customer profiling

Sales Enablement

  • Stakeholder workshops and interviews
  • Inside sales/channel research
  • Sales personas and buyer process mapping
  • Market and competitor analysis
  • Unique Buying Proposition
  • Interactive sales enablement tools (proactive sales coaching, ROI calculators, solution generators, dynamic sales collateral wizards, sales asset libraries, etc.)
  • Sales playbooks
  • Sales collateral and product literature

Marketing Systems & Tools

  • Platform setup, programming, management and support
  • Real-time activity notifications for sales
  • Analysis of key metrics and reporting
  • Lead scoring architecture

Digital Engagement

  • Audience insight (design personas) and customer needs assessment
  • Demo Design and Development
  • Gamification design and development
  • Online Events
  • Webinars
  • Website/portal design, development and hosting

Spice Catalyst can help your teams organize, learn, align, define, prioritize and accelerate innovation!

Predator or Prey?

At Spice Catalyst we believe that for B2B organizations and their executives to survive, accelerate and thrive in 2013 they must embrace agile company practices, not just in development and/or manufacturing but throughout their organization.

2013 is going to be a rough and tumble year. The economy is still wavering. Competition is getting faster, smarter and more innovative.

Those competitors will be embracing and competing with new technology. Technology that includes: social media, mobile, cloud / SaaS, big data, analytics, and collaborative solutions. They will use innovation and speed to drive new value to customers including new products and features, changes in business models, and broadened partnering and alliance eco systems. They will decrease time to market, deliver better interfaces and workflows, and vastly improved user experiences.

Align, Focus and Integrate Your Teams with Agile Values & Practices

Deliver increasing differentiation, deeper and more analytic understanding of their customer, adopt and use new marketing technologies and methodologies. Increase the rate of delivery and the value / impact of products.

Analyze Your Agile Readiness

Use a classic maturity model to assess how well your organization can reliably, predictably and sustainably produce desired outcomes through their behaviors, practices and processes. Establish a framework for defining and prioritizing improvements.

We can help:

Accelerate Action on What Creates Game Changing Customer Value

Establish customer immersion events, voice of the customer programs and decision systems focused on understanding customer value. Work across the organization to establish a personal and immersive understanding of what does and doesn’t create breakthrough value for your customers and for you.

Train Management & Teams on Agile Building Blocks

Bring Agile values and principles to life with your company’s strategy, vision and values, align decision-making, investment, organizational structure, processes and systems. This is the starting point for enabling an agile transformation.

Build Your Agile Plan

Establishing an ongoing incremental plan to better align your vision, strategy, organization, processes and systems with agile principles. The plan will use using the agile methodologies and principles we are so passionate about: Deep and continual customer collaboration, continual learning and innovation to drive customer value, incremental, evidenced based investment, and continual evaluation to eliminate non or low customer value producing efforts, materials or processes.