Creating a Marketing Plan Workshop

Marketing? Business Development? Sales? Need to Write a Marketing Plan? Start Here...

About the Boot Camp

This course covers the fundamental principles of marketing for product leaders, managers, marketers, business analysts, and field marketing. It covers:


  • Preparation for Planning
  • Target Market(s)
  • Positioning

Marketing Plan

  • Value, Messaging, and Messages
  • Marketing Strategies, Objectives, Types and Techniques
  • Media, Mix, and Plan
  • Packaging and Bundling
  • Marketing Communications
  • Channels
  • Typical Product Marketing Manager Activities
  • Timing, Budget and Schedule/Responsibilities
  • Sustaining/Ongoing Marketing Plan and Metrics

The course includes a downloadable PowerPoint Workbook template for you to do your exercises, build your plan and then bring to the Boot Camp for review, discussion and enhancement.

Learning Objectives

To be able to for any product or service

  • Learn basic elements of a marketing plan
  • Able to create a marketing plan and budget

Course Outline


1. What is Marketing?
2.Creating Insanely Great Customers
4.Differences in Geography, Demographics, Bias, Ways of Doing Business and Cultures

Preparation for Planning
5. Target Market(s)
6. Positioning

Marketing Plan
7.Value Proposition, Messaging, and Messages
8.Marketing Strategies, Objectives, Types and Techniques
9.Media, Mix, and Plan
10.Packaging and Bundling
11.Marketing Communications
13.Typical Product Marketing Manager Activities
14.Timing, Budget and Schedule/Responsibilities
15.Sustaining/Ongoing Marketing Plan and Metrics

Request for Brochure: Professional Development and Training Courses Description

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To be notified when the next Boot Camp will be in your area, please fill in the form below. Meanwhile, feel free to purchase the online course and you will get a credit for two times what you pay for the course against the cost of the Boot Camp.