with the Kuder Consulting Group
David Fradin says that about 35% of all new products fail in the marketplace and that that represents a waste of about a trillion dollars a year and it’s growing.
One of those products was the Apple Lisa computer and David was there to see it happen. When I scheduled this interview with David I knew that he had worked at HP and I think I knew that he’d worked at Apple, but I wasn’t prepared for all the stories he told about those early days and the expensive lessons that Steve Jobs learned along the way.
I think you’re going to enjoy this interview if you like computers or marketing and see the value marketing a product to the correct audience. David has trained thousands of product managers based on his 47 years of experience managing 75 products and 11 startups. He brought the first computer hard drive to market, for Apple, before the IBM PC.
His company is called Spice Catalyst and his mission is to reduce that trillion dollar a year cost of failed products. https://spicecatalyst.com/
David Fradin
David Fradin has trained thousands of managers throughout the world in the successful management of products.
With over 47 years of experience across major companies, 75+ products and services and 11 startups, he infuses his workshops with insights gained as an expert product leader, product manager and product marketing manager at companies like Apple and HP.
He was classically trained as an HP Product Manager and was then recruited by Apple to bring the first hard disk drive on a PC to market. As a result of his leadership and management skills, Apple promoted him first to Apple /// Group Product Manager and later Business Unit Manager at the same organizational level at that time as Steve Jobs.
He recently authored “Building Insanely Great Products: Some Products Fail, Many Succeed…This is their Story” Lessons from 47 years of experience including Hewlett-Packard, Apple, 75 products, and 11 startups later. Go to: Amazon Store
Also. "Organizing and Managing Insanely Great Products" and "Marketing Insanely Great Products."
His workshops cover the founding values, vision, product lifecycle and management employed by Apple at its start and which it subscribes to today. You can learn more about his workshops at Spice Catalyst Workshops
From Wiley and Sons, is a 796 page, university-level textbooks entitled: "Successful Product Design and Management Toolkit" covering keys to product success, product market strategy, marketing, soft skills, user experience, user interface, product engineering, and product support.
What students will learn in the workshops, online courses and books are cover what has made Apple the most valuable company in the world today. Go to David Fradin @ Youcanbook to schedule a time to talk.
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It’s incredible to hear insider stories from Apple’s early days because it’s truly inspiring and helpful. Thank you for sharing such valuable information regarding your experiences.