Product Market Strategy (Plan) Workshop

Beat the Odds

“The new market failure rate of products is 80%” – McKinsey and Company

This “Product Market Strategy or Plan” Workshop teaches you how to think through the critical elements that make up a strategic market plan for a product or service which should be done before product development, and launch and marketing planning begins.

It covers in detail exactly what must be done and how to do it.

About the Boot Camp

It is the first-course covering product market strategy that incorporates:

  • Organized in self-paced modules
  • Agile principles and methodologies
  • Easy to follow and well-structured Workbook template
  • Verified increase in your competency

When you have completed the Product Market Strategy Workshop you will be:

    • Understand the components that define a Product Market Strategy
    • Learn how to build & critique your own

Apply it to your product and/or business:

  • To achieve organizational alignment
  • Build better products
  • Drive a faster market success
  • Beat your competition
  • If your teammates are in the w, you will achieve better alignment

Each of the eighteen lessons in the online course has these elements:

  • Pre-Assessment
  • Video Lecture
  • Real world examples
  • Exercises
  • Post-Assessment

The primary focus is on business-to-business but it can also be used for business to consumer.

The course includes a downloadable PowerPoint Workbook template for you to do your exercises, build your plan and then bring to the Boot Camp for review, discussion and enhancement.

Learning Objectives

To be able to:

Lead the development of a product market strategy plan including:

  • Define the decision making, schedule, market opportunity and product value
  • Using personas, use cases, market status and development, market description,
    market segments, and total available market
  • Identify target markets
    Apply competitive research and analysis
  • Write product positioning
  • Conduct strengths, weaknesses, opportunities and threats analysis
  • Write a plan to penetrate existing and new markets
  • Define requirements and training for sales, marketing, distribution, channels, partners, affiliates, operations, support, and service
  • Define a pricing and business model
  • Identify metrics to monitor product success
  • Write the product market strategy plan

Course Outline

  • Introduction
  • Decision Making, Schedule, and Resources Required
  • Values and Vision
  • The Perfect Storm and Creating Insanely Great Customers
  • Product Market Opportunity, Description and Value
  • Personas and Use Cases
  • Market Status and Development
  • Market Adoption
  • Markets and Market Segments
  • Total Available (Addressable) Market (TAM)
  • Target Markets
  • Competitive Environment
  • Product Positioning
  • Strengths, Weaknesses, Opportunities and Threats (SWOT)
  • Penetrating Existing and New Markets
  • Requirements and Training for Sales, Marketing, Distribution, Channels, Partners, Affiliates, Operations, Support and Service
  • Pricing and Business Model
  • Metrics
  • The Product Market Strategy Plan

Request for Brochure: Professional Development and Training Courses Description

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Want to beat those odds? Want to build a well thought out plan quickly and effectively? Then this workshop is for you and your Team!

To be notified when the next Boot Camp will be in your area, please fill in the form below. Meanwhile, feel free to purchase the online course and you will get a credit for two times what you pay for the course against the cost of the Boot Camp.