He who delivers the greatest customer value wins. Agile practices help you focus on customer value.
Customer value must permeate everything the company does and must become the highest goal of the company. Unless you understand what creates value for your customers and what helps them create value for their customers you can’t deliver breakthrough – game changing value.
Leaders, the ones that stay on the top of the food chain, recognize that delivering growth, innovation, customer value rapidly has to be sustainable. Agile is an ongoing process which prioritize the things that create customer value and eliminates of the things that don’t. This approach when managed well, eliminates initiatives that create little or even negative marketing and sales ROI. The result is that the organization can invest its time sustainably in the projects that create real value.
Getting started is fairly simple. Before deciding to do something, everyone across the organization should be asking and answering five simple questions:
- Will what we are proposing enable our customer to make a material difference in their customer’s ability to achieve financial and strategic goals.
- Will it help our customers increase the value, credibility and viability of their brand?
- Will it help our customers gain a significant competitive advantage.
- Will it help just a few of our customers or all of them?
- What can we do in the next four to six weeks to move this effort ahead and validate whether it will create real value for customers?
If you can instill those basic questions into the decisions the people in your company are making day in and day out, your ability to create breakthrough customer value without burning your teams out, will increase dramatically.
Mike Connor, Principal, Spice Catalyst
David Fradin
David Fradin has trained thousands of managers throughout the world in the successful management of products.
With over 47 years of experience across major companies, 75+ products and services and 11 startups, he infuses his workshops with insights gained as an expert product leader, product manager and product marketing manager at companies like Apple and HP.
He was classically trained as an HP Product Manager and was then recruited by Apple to bring the first hard disk drive on a PC to market. As a result of his leadership and management skills, Apple promoted him first to Apple /// Group Product Manager and later Business Unit Manager at the same organizational level at that time as Steve Jobs.
He recently authored “Building Insanely Great Products: Some Products Fail, Many Succeed…This is their Story” Lessons from 47 years of experience including Hewlett-Packard, Apple, 75 products, and 11 startups later. Go to: Amazon Store
Also. "Organizing and Managing Insanely Great Products" and "Marketing Insanely Great Products."
His workshops cover the founding values, vision, product lifecycle and management employed by Apple at its start and which it subscribes to today. You can learn more about his workshops at Spice Catalyst Workshops
From Wiley and Sons, is a 796 page, university-level textbooks entitled: "Successful Product Design and Management Toolkit" covering keys to product success, product market strategy, marketing, soft skills, user experience, user interface, product engineering, and product support.
What students will learn in the workshops, online courses and books are cover what has made Apple the most valuable company in the world today. Go to David Fradin @ Youcanbook to schedule a time to talk.
David on Building Great Products, AI and Tech Shifts
By David Fradin |
Untold Stories From the Early Days of Apple Computer
By David Fradin |
Product Success Issues: Uses of Artificial Intelligence in Product Success Management
By David Fradin |
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