Why You Need to Start Investing in Agile Business Acceleration Now!
For B2B organizations and their executives to survive, accelerate and thrive they must embrace agile company practices, not just in development and/or manufacturing but throughout their organization.
The economy is still wavering. Competition is getting faster, smarter and more innovative.
Leading competitors will be embracing and competing with new technology. Technology that includes: social media, mobile, cloud / SaaS, big data, analytics, and collaborative solutions. They will use innovation and speed to drive new value to customers including new products and features, changes in business models, and broadened partnering and alliance ecosystems. They will decrease time to market, deliver better interfaces and workflows, and vastly improved user experiences.
These leaders are investing in
- Innovating the total customer experience
- Creating cultures and operations inspired by agile principles
Regardless of the economic outlook, CEO’s and Investors are going to task their teams to deliver new markets, new products, and services with new growth and profitability. For the most part, they aren’t going to be handing out buckets of cash or supporting the hiring of a lot of new people.
The entire market facing organization will be asked to step up. Product managers and product marketing managers will be asked to deliver increasing differentiation, deeper and more analytic understanding of their customer, to adopt and use new marketing technologies and methodologies. They will be expected to deliver deeper levels of content. Content that can be personalized and contextualized to support richer lifecycle care and nurturing of leads, prospects, and customers.
Teams responsible for product design, development will be asked to increase the rate of delivery and the value/impact of products. Business development teams that engage customers early on will be expected to champion customers through collaborative design and development of the new products.
Market leaders, the predators, will continue to drive innovation, awesome customer value and experience, new technologies and alliances just as they always have. By being better, faster and smarter. The rest will be the prey.
At Spice, we passionately believe that sustainable – better, faster and smarter lies in adopting agile principles not just in manufacturing or development, but throughout the organization.
Mike Connor, Principal, Spice Catalyst
David Fradin
David Fradin has trained thousands of managers throughout the world in the successful management of products.
With over 47 years of experience across major companies, 75+ products and services and 11 startups, he infuses his workshops with insights gained as an expert product leader, product manager and product marketing manager at companies like Apple and HP.
He was classically trained as an HP Product Manager and was then recruited by Apple to bring the first hard disk drive on a PC to market. As a result of his leadership and management skills, Apple promoted him first to Apple /// Group Product Manager and later Business Unit Manager at the same organizational level at that time as Steve Jobs.
He recently authored “Building Insanely Great Products: Some Products Fail, Many Succeed…This is their Story” Lessons from 47 years of experience including Hewlett-Packard, Apple, 75 products, and 11 startups later. Go to: Amazon Store
Also. "Organizing and Managing Insanely Great Products" and "Marketing Insanely Great Products."
His workshops cover the founding values, vision, product lifecycle and management employed by Apple at its start and which it subscribes to today. You can learn more about his workshops at Spice Catalyst Workshops
From Wiley and Sons, is a 796 page, university-level textbooks entitled: "Successful Product Design and Management Toolkit" covering keys to product success, product market strategy, marketing, soft skills, user experience, user interface, product engineering, and product support.
What students will learn in the workshops, online courses and books are cover what has made Apple the most valuable company in the world today. Go to David Fradin @ Youcanbook to schedule a time to talk.
David on Building Great Products, AI and Tech Shifts
By David Fradin |
Untold Stories From the Early Days of Apple Computer
By David Fradin |
Product Success Issues: Uses of Artificial Intelligence in Product Success Management
By David Fradin |
TESTIMONIALS
"I have done the marketing plan and got a great score from my working company. Thanks for your course and coaching."
Hsitang L
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"Very interesting course on the effective use of Social media in marketing. Must for all the Product Marketing managers. Simple & effective delivery of content. Thanks, Professor David."
Karthik S
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"Excellent Course for Marketing Strategy. It was comprehensive, easy to follow, and had the perfect balance of hands-on activities and lectures that left me with a full marketing strategy and implementation plan at the end of the course. Great course for anyone starting from scratch."
Spencer J.
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Peter M
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Manish B.
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"David is a very experienced and talented business professional. I have witnessed this first hand, as has demonstrated his ability across multiple disciplines, including market analysis, segmentation, customer profiling, competitive reviews, product management, marketing and sales strategy development and execution, to name but a few. In addition, he has great communication skills."
Mike B, Lead Generation Consultant
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"I met Dave through a consulting engagement while I was at YouSendIt. It was easily the single most useful and insightful consulting engagement I’ve experienced in my career. From his analysis of our industry to the product recommendations, Dave gave us actionable information that made YouSendIt a better company."
Chris B. (YouSendIt)
Client
"Building Insanely Great Products" is a great Segway into the product management space and contains insightful and practical advice which I am now going to validate with some of the projects I am working on"