About Spice Catalyst Workshops

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Click on the title of the workshop below to learn more

About the Workshops

These boot camps or workshops have been created by Spice Catalyst an Agile product management and marketing professional development and training firm located in Silicon Valley, California.  The workshops were developed by Spice Catalyst Principals, seasoned and experienced product executives in the Valley from Apple, HP, Adobe, Sun, Silicon Graphics and numerous smaller companies.

They know the ins and outs of billion-dollar enterprises as well as bootstrapped zero budget startups and in between.

Some notable product management experiences of the team include numerous software, hardware and service products such as SaaS products, Apple // and ///, Adobe Creative Cloud, mobile advertising, hardware and software and across almost all industries.

Their workshops also help companies address the needs of the digital transformation and its associated customer journey’s including aspects of Spice Catalyst’ books entitled “Building Insanely Great Products” and “Creating Insanely Great Customers”.

They have trained thousands of individuals at such companies as: Capital One Bank, Cisco, Cognizant, Diebold, GameStop, Infosys, Informatica, Kaiser, Microsoft, Mobileiron, Meru Networks, Pitney Bowes, the Country of Singapore, the Botswana Telecommunications Company and You Send It.

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Suggested Audiences

The Boot Camps are for product leaders:

  • Director
  • Vice President
  • Business Unit Manager
  • Start-Up
  • Entrepreneur
  • Product Manager and Product Marketing Manager
  • Product Owners, Strategists, Solution, Line, Scientists
  • Managers of Industry, Portfolio, Program. Producers, Business Analysts and Field Marketing

See the facilitators here

Overall objective

  • Teach what needs to be done and how to do it
  • Finish a plan ready for implementation

Boot Camp Syllabus

Each boot camp includes a pre-boot camp component in the form of an online course to obtain specific learning objectives.  Each lesson in the course includes:

  • Pre-lesson quiz to focus the student on the lessons to be learned
  • Examples and stories to help remember key points
  • Video lecture supported by key bullet points
  • Exercises
  • Post lesson quizzes to measure improvements incompetency as a result of the lesson, lectures, examples, and exercises

The exercises come directly from the course workbook template.

Students are encouraged to complete a draft plan thus maximizing discussion and interaction at the boot camp.  In addition, By viewing the video lectures online prior to the workshop students will maximize their time on interaction, feedback, and learning while attending the boot camp.

Workbook Template Provided

The exercises are also provided in a free downloadable PowerPoint workbook as part of the online course, such that students can use the template to facilitate their planning and enable them to create an executive presentation.

RELATED:  Do You Have a Product Market Strategy or Plan?

Students will use this template to present their work for discussion, review, and comment on the workshop.  If students chose to complete the template for their own product or service they will then have completed their planning and be ready to implement immediately after class.

Therefore, students should complete the first draft of their workbooks and be prepared to present in class to facilitate maximum time for interaction, discussion, and feedback.


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David Fradin

David Fradin has trained thousands of managers throughout the world in the successful management of products. With over 47 years of experience across major companies, 75+ products and services and 11 startups, he infuses his workshops with insights gained as an expert product leader, product manager and product marketing manager at companies like Apple and HP. He was classically trained as an HP Product Manager and was then recruited by Apple to bring the first hard disk drive on a PC to market. As a result of his leadership and management skills, Apple promoted him first to Apple /// Group Product Manager and later Business Unit Manager at the same organizational level at that time as Steve Jobs. He recently authored “Building Insanely Great Products: Some Products Fail, Many Succeed…This is their Story” Lessons from 47 years of experience including Hewlett-Packard, Apple, 75 products, and 11 startups later. Go to: Amazon Store Coming soon will be "Organizing and Managing Insanely Great Products" and "Marketing Insanely Great Products." His workshops cover the founding values, vision, product lifecycle and management employed by Apple at its start and which it subscribes to today. You can learn more about his workshops at Spice Catalyst Workshops Soon to be released by Wiley and Sons, in the Early of 2017, is a seven-volume set of university-level textbooks entitled: "Foundations in the Management of Successful Products" covering keys to product success, product market strategy, marketing, soft skills, user experience, user interface, product engineering, and product support. What students will learn in the workshops, online courses and books are cover what has made Apple the most valuable company in the world today. Go to David Fradin @ Youcanbook to schedule a time to talk. See all the articles from this author See all the authors

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TESTIMONIALS

Hsitang L

"I have done the marketing plan and got a great score from my working company. Thanks for your course and coaching."

Took Spice Catalyst online Marketing Fundamentals Course

Hsitang L

Student

Karthik S

"Very interesting course on the effective use of Social media in marketing. Must for all the Product Marketing managers. Simple & effective delivery of content. Thanks, Professor David."

Social Media Demystified

Karthik S

Student

Spencer J.

"Excellent Course for Marketing Strategy. It was comprehensive, easy to follow, and had the perfect balance of hands-on activities and lectures that left me with a full marketing strategy and implementation plan at the end of the course. Great course for anyone starting from scratch."

Marketing Principles Course

Spencer J.

Student

Sami A

"David’s key Product Management and presentations skills were key to my success in starting up and building Apple Pacific in the early 80s."

Product Management

Sami A

Client

Peter M

"David continues to be a valued resource for general marketing expertise, industry knowledge, and product marketing know-how. We reference his clear insights regularly."

Marketing Consulting

Peter M

Client

Manish B.

"David has been an excellent coach and mentor. Very detail oriented and practical in his approach. His ideas and frameworks are simple, practical and easy to understand and adopt, being extremely effective at the same time. The concept of ‘Do, value proposition’ is one such excellent framework which not only helps in formulating compelling value proposition for the customers but is also a source of ideas for new product innovation."

Executive MBA, Bangalore India

Manish B.

Student

Mike B, Lead Generation Consultant

"David is a very experienced and talented business professional. I have witnessed this first hand, as has demonstrated his ability across multiple disciplines, including market analysis, segmentation, customer profiling, competitive reviews, product management, marketing and sales strategy development and execution, to name but a few. In addition, he has great communication skills."

Consulting

Mike B, Lead Generation Consultant

Client

Chris B. (YouSendIt)

"I met Dave through a consulting engagement while I was at YouSendIt. It was easily the single most useful and insightful consulting engagement I’ve experienced in my career. From his analysis of our industry to the product recommendations, Dave gave us actionable information that made YouSendIt a better company."

Consulting

Chris B. (YouSendIt)

Client