Agile Product Market Strategy Boot Camp
Beat the Odds
“The new market failure rate of products is 80%”
– McKinsey and Company
Want to beat those odds?
Want to build a well thought out plan quickly and effectively?
Then this course is for you!
“Agile Market Strategy for Business to Business Products” Boot Camp teaches you how to think through the critical elements that make up a strategic market plan for a product or service. The accompanying on-line, on-demand course gives you a template for organizing your thinking and quickly developing a well thought out and a successful plan. One that you will make you proud, successful and your boss very happy.
The on-line, on-demand course contains eighteen key lessons listed below with 80 minutes of fast-paced video lectures accompanied by quizzes, examples and exercises. Each video lecture can be completed in less than 10 minutes, enabling you to pace out your training over the approximately three hours it will take to complete the entire course.
It is the first-course covering market strategy that incorporates:
- Organized in self-paced modules
- Agile principles and methodologies
- Easy to follow and well-structured Workbook template
- Verified increase in your competency
When you have completed “Agile Market Strategy for Business to Business Products” Boot Camp you will:
- Understand the components that define a Product Market Strategy
- Learn how to build & critique your own
- Apply it to your business:
- To achieve organizational alignment
- Build better products
- Drive faster market success
- Beat your competition
- If your teammates are in the Boot Camp, you will achieve better alignmen
Each of the eighteen lessons in the online course has a:
- Pre-Assessment
- Video Lecture
- Real world examples
- Exercises
- Post-Assessment
The primary focus is on business-to-business but it can also be used for business to consumer.
The course includes a downloadable PowerPoint Workbook template for you to do your exercises, build your plan and then bring to the Boot Camp for review, discussion and enhancement.
To be able to:
- Lead the development of a product market strategy plan including:
- Define the decision making, schedule, market opportunity and product value
- Using personas, use cases, market status and development, market description, market segments, and total available market,
- Identify target markets
- Apply competitive research and analysis
- Write product positioning
- Conduct strengths, weaknesses, opportunities and threats analysis
- Write plan to penetrate existing and new markets
- Define requirements and training for sales, marketing, distribution, channels, partners, affiliates, operations, support and service
- Define a pricing and business model
- Identify metrics to monitor product success
- Write the product market strategy plan
Course Outline
- Introduction
- Decision Making, Schedule and Resources Required
- Values and Vision
- The Perfect Storm and Creating Insanely Great Customers
- Product Market Opportunity, Description and Value
- Personas and Use Cases
- Market Status and Development
- Market Adoption
- Markets and Market Segments
- Total Available (Addressable) Market (TAM)
- Target Markets
- Competitive Environment
- Product Positioning
- Strengths, Weaknesses, Opportunities and Threats (SWOT)
- Penetrating Existing and New Markets
- Requirements and Training for Sales, Marketing, Distribution, Channels, Partners, Affiliates, Operations, Support and Service
- Pricing and Business Model
- Metrics
- The Product Market Strategy Plan
Options:
To be notified when the next Boot Camp will be in your area, please fill in the form below:
Meanwhile, feel free to purchase the online course and you will get a credit for two times what you pay for the course against the cost of the Boot Camp.
David Fradin
David Fradin has trained thousands of managers throughout the world in the successful management of products.
With over 47 years of experience across major companies, 75+ products and services and 11 startups, he infuses his workshops with insights gained as an expert product leader, product manager and product marketing manager at companies like Apple and HP.
He was classically trained as an HP Product Manager and was then recruited by Apple to bring the first hard disk drive on a PC to market. As a result of his leadership and management skills, Apple promoted him first to Apple /// Group Product Manager and later Business Unit Manager at the same organizational level at that time as Steve Jobs.
He recently authored “Building Insanely Great Products: Some Products Fail, Many Succeed…This is their Story” Lessons from 47 years of experience including Hewlett-Packard, Apple, 75 products, and 11 startups later. Go to: Amazon Store
Also. "Organizing and Managing Insanely Great Products" and "Marketing Insanely Great Products."
His workshops cover the founding values, vision, product lifecycle and management employed by Apple at its start and which it subscribes to today. You can learn more about his workshops at Spice Catalyst Workshops
From Wiley and Sons, is a 796 page, university-level textbooks entitled: "Successful Product Design and Management Toolkit" covering keys to product success, product market strategy, marketing, soft skills, user experience, user interface, product engineering, and product support.
What students will learn in the workshops, online courses and books are cover what has made Apple the most valuable company in the world today. Go to David Fradin @ Youcanbook to schedule a time to talk.
David on Building Great Products, AI and Tech Shifts
By David Fradin |
Untold Stories From the Early Days of Apple Computer
By David Fradin |
Product Success Issues: Uses of Artificial Intelligence in Product Success Management
By David Fradin |
TESTIMONIALS
"I have done the marketing plan and got a great score from my working company. Thanks for your course and coaching."
Hsitang L
Student
"Very interesting course on the effective use of Social media in marketing. Must for all the Product Marketing managers. Simple & effective delivery of content. Thanks, Professor David."
Karthik S
Student
"Excellent Course for Marketing Strategy. It was comprehensive, easy to follow, and had the perfect balance of hands-on activities and lectures that left me with a full marketing strategy and implementation plan at the end of the course. Great course for anyone starting from scratch."
Spencer J.
Student
"David’s key Product Management and presentations skills were key to my success in starting up and building Apple Pacific in the early 80s."
Sami A
Client
"David continues to be a valued resource for general marketing expertise, industry knowledge, and product marketing know-how. We reference his clear insights regularly."
Peter M
Client
"David has been an excellent coach and mentor. Very detail oriented and practical in his approach. His ideas and frameworks are simple, practical and easy to understand and adopt, being extremely effective at the same time. The concept of ‘Do, value proposition’ is one such excellent framework which not only helps in formulating compelling value proposition for the customers but is also a source of ideas for new product innovation."
Manish B.
Student
"David is a very experienced and talented business professional. I have witnessed this first hand, as has demonstrated his ability across multiple disciplines, including market analysis, segmentation, customer profiling, competitive reviews, product management, marketing and sales strategy development and execution, to name but a few. In addition, he has great communication skills."
Mike B, Lead Generation Consultant
Client
"I met Dave through a consulting engagement while I was at YouSendIt. It was easily the single most useful and insightful consulting engagement I’ve experienced in my career. From his analysis of our industry to the product recommendations, Dave gave us actionable information that made YouSendIt a better company."
Chris B. (YouSendIt)
Client
"Building Insanely Great Products" is a great Segway into the product management space and contains insightful and practical advice which I am now going to validate with some of the projects I am working on"