Agile Product Market Strategy Boot Camp

Beat the Odds

“The new market failure rate of products is 80%”
– McKinsey and Company

Want to beat those odds?
Want to build a well thought out plan quickly and effectively?
Then this course is for you!

“Agile Market Strategy for Business to Business Products” Boot Camp teaches you how to think through the critical elements that make up a strategic market plan for a product or service. The accompanying  on-line, on-demand course gives you a template for organizing your thinking and quickly developing a well thought out and a successful plan. One that you will make you proud, successful and your boss very happy.

The on-line, on-demand course contains eighteen key lessons listed below with 80 minutes of fast-paced video lectures accompanied by quizzes, examples and exercises. Each video lecture can be completed in less than 10 minutes, enabling you to pace out your training over the approximately three hours it will take to complete the entire course.

It is the first-course covering market strategy that incorporates:

• Organized in self-paced modules
• Agile principles and methodologies
• Easy to follow and well-structured Workbook template
• Verified increase in your competency

When you have completed “Agile Market Strategy for Business to Business Products” Boot Camp you will:

• Understand the components that define a Product Market Strategy
• Learn how to build & critique your own
• Apply it to your business:
• To achieve organizational alignment
• Build better products
• Drive faster market success
• Beat your competition
• If your teammates are in the Boot Camp, you will achieve better alignmen

Each of the eighteen lessons in the online course has a:

• Pre-Assessment
• Video Lecture
• Real world examples
• Exercises
• Post-Assessment

The primary focus is on business-to-business but it can also be used for business to consumer.

The course includes a downloadable PowerPoint Workbook template for you to do your exercises, build your plan and then bring to the Boot Camp for review, discussion and enhancement.

To be able to:

• Lead the development of a product market strategy plan including:
• Define the decision making, schedule, market opportunity and product value
• Using personas, use cases, market status and development, market description, market segments,  and total available market,
• Identify target markets
• Apply competitive research and analysis
• Write product positioning
• Conduct strengths, weaknesses, opportunities and threats analysis
• Write plan to penetrate existing and new markets
• Define requirements and training for sales, marketing, distribution, channels, partners, affiliates, operations, support and service
• Define a pricing and business model
• Identify metrics to monitor product success
• Write the product market strategy plan

Course Outline

• Introduction
• Decision Making, Schedule and Resources Required
• Values and Vision
• The Perfect Storm and Creating Insanely Great Customers
• Product Market Opportunity, Description and Value
• Personas and Use Cases
• Market Status and Development
• Market Adoption
• Markets and Market Segments
• Total Available (Addressable) Market (TAM)
• Target Markets
• Competitive Environment
• Product Positioning
• Strengths, Weaknesses, Opportunities and Threats (SWOT)
• Penetrating Existing and New Markets
• Requirements and Training for Sales, Marketing, Distribution, Channels, Partners, Affiliates, Operations, Support and Service
• Pricing and Business Model
• Metrics
• The Product Market Strategy Plan

Options:

To be notified when the next Boot Camp will be in your area, please fill in the form below:

Meanwhile, feel free to purchase the online course and you will get a credit for two times what you pay for the course against the cost of the Boot Camp.

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