Hi Everyone,
As promised I wanted to let everyone know about how the book launch is going as well as providing the list of actions I have taken to cause this effect. The book was made available on Amazon on the 5th of July and as it was launched I did a small amount of promotional work such as Tweeting about it, putting up the publication announcement on the Facebook page (facebook.com/innovationbooktools), putting up a post on LinkedIn, letting friends and family know and other such small-scale activities.
Here is the table of activities simplified for this week. I will describe each of these things in more details in a large summary post I do next week.
Some stats on me:
I have around 1000 Twitter followers.
I have around 650 connections on LinkedIn.
I have no facebook account myself but the InnovationToolsBook page has around 20 or so likes so far.
Sales
I will update each day how the sales activities are going. Here are the results so far:
After the first day, 344 people have grabbed a free copy of the Kindle book. At the moment I am currently the number one result for the search term Innovation Tools on Amazon and I am ranking number one in the categories for my book on pretty much all Amazon websites worldwide:
Stayed tuned for the updates each day. I hope you learn a heap from this for your book launch!
Evan Shellshear
Evan is an ambitious strategist and operational executive with international experiences in delivering high quality applied research results and innovation. Evan's focus has been on industry transforming technologies and methodologies, from software to consulting. He is also the author of the bestselling book Innovation Tools, https://amzn.com/B01F3NDLP4.
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Evan, clearly you have insider knowledge. E.g., how do you get contact details for Amazon reviewers? And that’s just the start. I have a book out there but only 2 purchases so far. My distributor has not provided any clues. Where do you get yours? Do you simply trawl google to pick up the snippets or are you backed by a great marketing team?
Judith, thanks for your questions. Your questions are good because tomorrow at 8:30 San Francisco time I will reveal all these details. How did I get contact details for Amazon reviewers? You can do it manually but I used a tool which you will see. I have absolutely no marketing team behind me. I put my entire marketing plan together by myself and launched it by myself (with help from others who helped deliver my content i.e. blog platforms). It required up to 6 months of planning and work to get there. In the end I achieved 4000 downloads which is nothing compared to other people who nail 1.5 million downloads. Again check out my blog on Friday where I hope I will answer your questions. If you still have any please ask me again!
Hi Judith,
The blog post outlining the entire strategy is now up. It was posted today. Check it out https://spicecatalyst.com/innovation-tools-book-launch-post-mortem/. Let me know what you think of my strategy and if you think you can do it there.
Thanks for your detailed advice. There is a lot here for me to absorb, but from my first read through, this advice looks like gold. I will work on it and let you know how I go with it. Thanks also for your offer to answer further questions – I’m sure to have plenty. Judith
Hi Judith,
My pleasure. The stuff works and anyone can use it no matter who you are. I’m not anyone special and I ran the entire campaign on my own and you can see the outcomes.
Just a request, can we please move this discussion over to the other blog where the comments will belong as I’m sure many other readers will have similar questions and it’d be great if they can see the answers where they belong?
Also please feel free to share the blog with anyone else publishing a book. The advice really is good.
Cheers,
Evan