What Will I Learn?
Understand social media marketing and its elements
Implement a social media lead generation plan
Develop a social media marketing plan and be able to use its elements
Understand the future of social media marketing
Requirements
- Have written a "Product Market Strategy" see Udemy course " Lean Market Strategy for Business to Business Products"
- Have written a marketing plan see Udemy course "Product Marketing: Marketing Principles"
Description
This high-level course will give those who understand marketing the competency to begin to frame a social media plan that will accomplish the desired objectives. It covers:
- Basic understanding of social media
- What social media is good for
- Why social media is an essential part of today’s marketing mix and then goes into detail on
- Social media marketing plan
- Keyword discovery and research
- Content discovery
- Search optimization
- Adwords and the use of multiple social media platforms like
- Google+
- Mobile
- Event marketing and pulling together the social media team and the all-important editorial calendar
The course includes a workbook template for each lesson's exercises. If completed, you will have a draft social media marketing plan ready for implementation.
The course will take about one hour to complete. The exercises will require as much time as you have available to prepare a quality social media marketing plan.
The course includes two bonus features not found anywhere else:
First, if you make a commitment to finish the course and its exercises by any date of your choosing, I will review your plan and give you feedback. Such an effort will enable you to create your plan and help refine it based upon my experience. I say any date of your choosing to help motivate you to "get it done" but at your own pace.
Second, if you do a good job by clearly demonstrating in your plan that you know how to pull the plan together. Which is, by the way, the purpose of this course, for you to learn not only what should be done but how to do it. I will give you a personal recommendation that you can use to help get a job or for any other purpose like posting on your Linkedin profile.
This is in addition to getting a course completion certificate provided by Udemy to prove you have the skills to get the job done.
Who is the target audience?
- Leader (CXO, Director, VP, Business Unit Manager, Start-Up, Entrepreneur)
- Marketing Manager, Product Marketing Manager: Entry Level (Basic) Intermediate
Curriculum For This Course
- Social Media Marketing Lessons
- Learning Objectives
- Pre-Requisite Subjects
- Suggested Audience for the Course
- Suggested Materials
- Pre-Lesson Quiz
- Introduction Lecture Video
- Post-Lesson Quiz
- About the Exercises: For each lesson
- Developing a Social Media Marketing Plan Video
- Social Media Marketing Plan Exercise
- Pre-Lesson Quiz
- Keyword Discovery Video
- Keyword Discovery Exercises
- Post-Lesson Quiz
- Pre-Lesson Quiz
- Discovery of Content Video
- Discovery of Content Exercises
- Post-Lesson Quiz
- Pre-Lesson Quiz
- Search Engine Optimization Video
- Search Engine Optimization and ROI Exercises
- Post-Lesson Quiz
- Pre-Lesson Quiz
- Marketing Reach Video
- Marketing Reach Exercises
- Post-Lesson Quiz
- Pre-Lesson Quiz
- Lead Generation Video
- Lead Generation Exercises
- Post-Lesson Quiz
- Pre-Lesson Quiz
- Offers, Call to Action and Content Video
- Offers, Content, and Call to Action Exercises
- Post-Lesson Quiz
- Pre-Lesson Quiz
- Blogging Video
- Blogging Exercises
- Post-Lesson Quiz
- Pre-Lesson Quiz
- LinkedIn Video
- Linkedin Exercises
- Post-Lesson Quiz
- Pre-Lesson Quiz
- Twitter Video
- Twitter Exercises
- Post-Lesson Quiz
- Pre-Lesson Quiz
- Google for Business video
- Google My Business Exercises
- Post-Lesson Quiz
- Pre-Lesson Quiz
- Facebook for Business Video
- Facebook for Business Exercises
- Post-Lesson Quiz
- Pre-Lesson Quiz
- SlideShare Video
- SlideShare Exercises
- Post-Lesson Quiz
- Pre-Lesson Quiz
- YouTube Video
- Post-Lesson Quiz
- Building Your Social Marketing Team
- Next Activities
About the Instructors
David Fradin
Distinguished Professor, Manipal Global Academy
David Fradin has trained hundreds of managers throughout the world. He infuses his workshops with insights and experiences gained as a product leader at companies like Apple and Hewlett-Packard. He was classically trained as an HP Product Manager and was then recruited by Apple to bring the first hard disk drive on a PC to market. As a result of his leadership and management skills, Apple promoted him first to Apple /// Group Product Manager and later Business Unit Manager at the same organizational level at that time as Steve Jobs. His Amazon book “Building Insanely Great Products” and these workshops cover the founding values, vision, product lifecycle and management employed by Apple at its founding and which it returned to in 1997 when Steve Jobs returned to Apple. What students will learn in his courses are exactly what has made Apple the most valuable company in the world and what enabled HP to grow 20% per year for 50 years.
Distinguished Professor of Practise and Advisor, Product Management Programs, Manipal Global Academy of Information Technology
Mary Gospe
Instructor
Mary Gospe, co-founder of KickStart Alliance (www.kickstartall.com) is a proven leader in initiating programs to build and nurture sales pipelines, shorten the sales cycle, and accelerate revenue creation. Her practice areas include planning and executing integrated marketing campaigns, building inside sales organizations, spinning up outsourced telemarketing vendors and streamlining sales and marketing operations. She has expertise in digital marketing, social media marketing, inbound marketing and multi-channel marketing.
$194.99
30-Day Money-Back Guarantee
Includes
1 hour on-demand video
18 Articles
Full lifetime access
Access on mobile and TV
Certificate of Completion
Interactive Features
4 Downloadable resource
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