What Will I Learn?
Learn what products must have to succeed
Learn the required competencies for success
Learn the history of product management
How to decide what your product will do
Understand the product life cycle and process
Learn about the similarities and differences between product management/product marketing management and entrepreneur
Understand decision making and organizational structure
Learn about the impacts of today’s business environment
General understanding of business
Building Insanely Great Products is based upon David Fradin's upcoming book by the same name. It has been presented worldwide since 2010 and is now a course available to you. It covers the key foundations that Hewlett-Packard did from its formation in 1938 until the mid-90s which enabled growth of 20% a year every year. It also covers the fundamentals of what Apple did from its formation in 1978 to 1985 and picked up again when Steve Jobs returned in 1997. These are the fundamentals as to why Apple is now the most valuable company in the world. Upon completion of this course you can apply the same principles for your company and your product(s).
Anyone with responsibilities for product and/or service success will benefit from this course.
The course includes two bonus features not found anywhere else:
First, if you make a commitment to finish the course and its exercises by any date of your choosing, I will review your plan and give you feedback. Such an effort will enable you to create your plan and help refine it based upon my experience. I say any date of your choosing to help motivate you to "get it done" but at your own pace.
Second, if you do a good job by clearly demonstrating in your plan that you know how to pull the plan together. Which is, by the way, the purpose of this course, for you to learn not only what should be done but how to do it. I will give you a personal recommendation that you can use to help get a job or for any other purpose like posting on your Linkedin profile.
Curriculum For This Course
This lecture introduces David Fradin, his background and experience and suggests you set a deadline to complete your workbook so he can spend 30 minutes mentoring you.
This is the presentation I made to the Silicon Valley Product Camp April 24, 2016. It is a summary, overview of some of the topics covered in this entire course.
This lecture tells you about the available resources for Building Insanely Great Products in order to make your learning experience richer
In this lecture you will learn what 6 things products must have to succeed and as a result significantly increase the prospects of product success.
In this lecture, you will understand the product life cycle and process and design your own.
In this lecture you will learn the required competencies for success that must be available to your organization.
In this lecture you will learn about the similarities and differences between product management and product marketing management and entrepreneur.
In this lecture, you will learn the history of product management so you can learn from its successes and mistakes.
In this lecture you will understand product management and marketing decision making and organizational structure to enhance success.
In this lecture you will learn about the impacts of today's business environment from the perfect storm and the digital transformation and what you can do to build insanely great customers.
In this lecture, you will learn the importance of values and vision to corporate and product success.
In this lecture you will learn how to decide what your product will “do” which will enable you to innovate and generate your value proposition.
This lecture talks about what your next steps might be to Build Insanely Great Products.
The graphic below depicts the relationship between courses including in what order they should be taken.
About the Instructor
Distinguished Professor, Manipal Global Academy
David Fradin has trained hundreds of managers throughout the world. He infuses his workshops with insights and experiences gained as a product leader at companies like Apple and Hewlett-Packard. He was classically trained as an HP Product Manager and was then recruited by Apple to bring the first hard disk drive on a PC to market. As a result of his leadership and management skills, Apple promoted him first to Apple /// Group Product Manager and later Business Unit Manager at the same organizational level at that time as Steve Jobs. His Amazon book “Building Insanely Great Products” and these workshops cover the founding values, vision, product lifecycle and management employed by Apple at its founding and which it returned to in 1997 when Steve Jobs returned to Apple. What students will learn in his courses are exactly what has made Apple the most valuable company in the world and what enabled HP to grow 20% per year for 50 years.
Distinguished Professor of Practise and Advisor, Product Management Programs, Manipal Global Academy of Information Technology
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2 hours on-demand video
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Certificate of Completion
1 Downloadable resource