Mike co-founded KickStart Alliance, a sales and marketing leadership consulting team. He inspires companies to become more customer-focused. He brings practical expertise to today's hi-tech companies, specializing in executive leadership workshops & integrated marketing/launch strategies aimed at engaging C-level executives. As a professional CAB facilitator, he is trusted by B2B tech leaders. (cabstrategy.com) He has published 2 major marketing best-practices books and 7 booklets on personas, positioning, messaging, and creating marketing blueprints. His clients include Adobe, AMD, HP, Sun, Symantec, and many others across North America, Europe, Australia, and Japan. His workshops and online course are fun, practical, and powerful. And his best practices have been read and applied by thousands of marketers around the world.