Wiley, a global provider of knowledge and knowledge-enabled services founded in 1807 that improves outcomes in research, professional practice, and education, has contracted with an industry leader, David Fradin, to author the world’s first textbook on “Foundations in Product Management” which will be out in early 2016.
David Fradin is a classically-trained Hewlett-Packard product manager who was recruited by Apple during its meteoric growth for his expertise in product management and product marketing management. Subsequently, he has brought to market over 75 products and services, written online and in-person product management training courses and has personally trained thousands worldwide. While at Apple, Fradin served as a peer while at the same management level as Steve Jobs.
What he learned at HP and at Apple were the brilliant fundamentals that enabled HP to grow 20% per year for 50 years until the mid-1990s and what has enabled Apple to grow to become the most valuable company in the world.
The book draws on his experience as well as his primary research on how every employee and organization should manage their products and services for maximum success. The book challenges the “status quo” and focuses on being customer-centric in a rapidly changing digital world as is full of innovative ideas of how management can increase the odds of product success which today is barely at 60%.
Many textbooks and college degrees exist on such topics as management in general and in operations, marketing, sales, support, manufacturing and engineering management. “Foundations in Product Management” will be the first textbook in the 80-year history of product management to focus exclusively on the product or service that serves as the revenue generator of any organization. Outstanding as a classroom text, this book is so thorough and detailed that it could be used by Colleges and Universities worldwide to form the basis for a University degree in Product Management.
David Fradin
David Fradin has trained thousands of managers throughout the world in the successful management of products.
With over 47 years of experience across major companies, 75+ products and services and 11 startups, he infuses his workshops with insights gained as an expert product leader, product manager and product marketing manager at companies like Apple and HP.
He was classically trained as an HP Product Manager and was then recruited by Apple to bring the first hard disk drive on a PC to market. As a result of his leadership and management skills, Apple promoted him first to Apple /// Group Product Manager and later Business Unit Manager at the same organizational level at that time as Steve Jobs.
He recently authored “Building Insanely Great Products: Some Products Fail, Many Succeed…This is their Story” Lessons from 47 years of experience including Hewlett-Packard, Apple, 75 products, and 11 startups later. Go to: Amazon Store
Also. "Organizing and Managing Insanely Great Products" and "Marketing Insanely Great Products."
His workshops cover the founding values, vision, product lifecycle and management employed by Apple at its start and which it subscribes to today. You can learn more about his workshops at Spice Catalyst Workshops
From Wiley and Sons, is a 796 page, university-level textbooks entitled: "Successful Product Design and Management Toolkit" covering keys to product success, product market strategy, marketing, soft skills, user experience, user interface, product engineering, and product support.
What students will learn in the workshops, online courses and books are cover what has made Apple the most valuable company in the world today. Go to David Fradin @ Youcanbook to schedule a time to talk.
David on Building Great Products, AI and Tech Shifts
By David Fradin |
Untold Stories From the Early Days of Apple Computer
By David Fradin |
Product Success Issues: Uses of Artificial Intelligence in Product Success Management
By David Fradin |
TESTIMONIALS
"I have done the marketing plan and got a great score from my working company. Thanks for your course and coaching."
Hsitang L
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"Very interesting course on the effective use of Social media in marketing. Must for all the Product Marketing managers. Simple & effective delivery of content. Thanks, Professor David."
Karthik S
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"Excellent Course for Marketing Strategy. It was comprehensive, easy to follow, and had the perfect balance of hands-on activities and lectures that left me with a full marketing strategy and implementation plan at the end of the course. Great course for anyone starting from scratch."
Spencer J.
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"David’s key Product Management and presentations skills were key to my success in starting up and building Apple Pacific in the early 80s."
Sami A
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Peter M
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"David has been an excellent coach and mentor. Very detail oriented and practical in his approach. His ideas and frameworks are simple, practical and easy to understand and adopt, being extremely effective at the same time. The concept of ‘Do, value proposition’ is one such excellent framework which not only helps in formulating compelling value proposition for the customers but is also a source of ideas for new product innovation."
Manish B.
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"David is a very experienced and talented business professional. I have witnessed this first hand, as has demonstrated his ability across multiple disciplines, including market analysis, segmentation, customer profiling, competitive reviews, product management, marketing and sales strategy development and execution, to name but a few. In addition, he has great communication skills."
Mike B, Lead Generation Consultant
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"I met Dave through a consulting engagement while I was at YouSendIt. It was easily the single most useful and insightful consulting engagement I’ve experienced in my career. From his analysis of our industry to the product recommendations, Dave gave us actionable information that made YouSendIt a better company."
Chris B. (YouSendIt)
Client
"Building Insanely Great Products" is a great Segway into the product management space and contains insightful and practical advice which I am now going to validate with some of the projects I am working on"