How To Break Through A Brick Wall In Your Marketing

Many businesses get to the point in their enterprises where they feel like they’ve hit a brick wall in their marketing. They’re trying to grow, but it just seems like they’ve plateaued. Ad costs rise, engagements drop, and leads dry up, making it more difficult than ever for marketing to really make sense.

What can you do to break through a brick wall in your marketing efforts? How can you get around a situation like this and really thrive in the future?

Audit your foundations

The first place to start is with your foundations. Is your marketing set up properly?

For example, have you run a full marketing audit recently, looking at things like customer surveys and competitor positioning? Have you also tried to collect data and describe who your actual customers are and what they want? It may have changed since your last audit. Many brick walls are simply an issue with misalignment with your customer base. If you can target the right people, then marketing to them is much easier.

Sharpen your story

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If that’s all in order, you could look at sharpening your story. Getting this right creates more of a narrative around your brand and makes you more attractive to customers who haven’t heard about you before. People who already use your services might know what you do, but if you don’t have the right emotional hooks online, you may not attract new users.

Sharpening your story works because it breaks through information overload. Prospective customers are able to put your company in a box and understand what it does.

Leverage more relatable outreach campaigns

You could also look into leveraging more relatable social media outreach campaigns using influencer marketing. Many companies have built billion-dollar brands from scratch using this tactic and nothing else.

When you make your outreach more relatable, it feels less corporate, and people connect with it better. Customers are much more likely to enjoy what you are saying and believe in your brand because their peers are already using it on social media.

Experiment ruthlessly

Another thing you can do is experiment ruthlessly. If you’re really stuck but other companies in your industry are having success, then you could create a small test budget and see what type of marketing works for your industry.

For example, you could try new formats like interactive content or short-form videos. You could also use more AI or run A/B tests weekly. The more you can do this, the more you can stop your marketing from turning into something stale.

Leverage owned channels

Finally, you might want to explore the idea of leveraging your owned channels. This includes things like your content on your website, email, and your community. When you have control over your own channels, you can market the way you want, and you don’t have to follow platform guidelines. Many companies get stuck in Facebook or Instagram hell because they’re unable to perform the type of marketing that’s really going to get through to their prospective customers. When you use an owned channel, that problem disappears completely.