Product Management Training Books to Stay on Top
So here they are, the must-read Product Management Training Books for product managers. Staying up-to-date on evolving technology and the latest consumer preferences is one of the most important elements of a product manager's role. But on top of leading product initiatives, conducting user analysis, drafting product requirements and specs, developing product roadmaps, and the pressure to launch successful products, keeping up with trends can often feel like one of the least important tasks on a long list of to-dos.
Somewhat counterintuitively, successful product management is grounded in continual learning. Some of the best product managers are relentlessly and incessantly curious. Keeping up with tech and trends should be a priority. Given that there's no shortage of people willing to share their ideas, expertise, and wisdom, reading is one easy way to accomplish this.
Learning Objectives
- Learn what products must have to succeed
- Understand the product lifecycle and process
- Learn what products must have to be successful
- Learn about an Agile Product Lifecycle Framework and Process
- Learn the required competencies for success
- Learn about the similarities and differences between product management/product marketing management and entrepreneur
- Learn the history of product management
- Understand decision making and organizational structure
- Learn the importance of values and vision
- Learn about the impacts of today's business environment
- How to decide what your product will do
Subjects Outline
- What Products Must Have To Succeed
- Product Life Cycle And Process
- Required Competencies
- Product Management/Product Marketing Management Vs. Entrepreneur
- History Of Product Management
- Decision Making And Organizational Structure
- Values And Vision
- Today's Business Environment
- "Do" and Your Value Proposition
Our Books
Overview
Foundations to Successful Management of Products
Introduction to Successful Product Design & Management
Driver of Product Success
About the Author
David Fradin was a classically trained product manager at Hewlett-Packard during the 50 years that HP grew 20% a year. Apple recruited him to bring the first hard disk drive on a personal computer to market. He soon rose in Apple's management ranks to the same level as Steve Jobs by heading the Apple /// product line and providing the profits which helped fund the development of the Macintosh. Since 1969 he has worked on over 75 products and services, at 25 small, medium and large organizations and eleven startups covering hardware, software, services, internet, SaaS, mobile, advertising, online training, video and for non-profit public policy associations and political campaigns.