Spice Catalyst’s integrated curriculum and courses provides product managers, product marketing managers and teams the thought leadership and skills they need to succeed in today’s highly competitive, fast paced and fast changing markets.
The comprehensive curriculum addresses introductory through advanced skills and includes emerging competencies demanded by today’s market leaders. The courses emphasize not just what needs to be done but how to do it.
They are rich in examples and resources that enable students to quickly apply their new knowledge to their day to day work. Courses are based on Agile / Lean principles, the foundation of Spice Catalyst’s “Creating Insanely Great Customers” and “Building Insanely Great Products” product management and marketing framework.
The curriculum is architected by Spice Catalyst founders in collaboration with other carefully selected thought leaders in the field. Spice Catalyst founders share a deep and rich silicon valley heritage which started when they worked together at Apple. They have been instrumental in building and leading product management and marketing organizations at Apple and in multiple startups as well as fortune 500 level companies.
The curriculum and courses shine with the passion they have for sharing the knowledge and lessons they have learned as well as advancing the field through their vision for it’s future. The result is courses that not only provide core competencies but that delight and inspire students and the teams they work within to deliver exceptional value to their customers and to the companies for which they work.
Our curriculum is designed primarily to support product management and product marketing professionals in technology oriented product and services companies. Our goal is to provide teams and individuals with current state vision, best practices and skills required to lead in today’s fast paced, innovation and customer driven markets.
Our courses are designed to support people: Just starting a career Making a lateral move into one of the disciplines of product management and or marketing Adding to their existing experience and skills Moving up into a management or executive role or, Leading a technology oriented start up or business unit. The curriculum has a high tech focus (including IT and software) but can be used for any organization that is developing and bringing products and/or services to market. The curriculum has a business-to-business bias but it can also be used for business-to-consumer.
The Spice Catalyst Curriculum teaches not only what needs to be done, but also how to do the job strategically and tactically with practical, current and real world examples and exercises. Created by today’s thought leaders, it provides the vision, methodology and skills that are critical to leadership. It is product life cycle, methodology, and process agnostic.
- Understand all the strategic, operational and tactical aspects of product management and product marketing management
- Provide organizations and people the with product management and product marketing management capabilities and competencies that deliver strategic advantage in today’s markets
- Learn how to deliver on the responsibilities of a product manager and product marketing manager and manage a product through its entire lifecycle
- Learn both the hard and soft skills
- Be able to write and update key product management and product marketing management documents and presentations