Courses 2017-02-15T14:08:03+00:00

Professional Development Curriculum

Spice Catalyst provides your product management and product marketing teams an integrated Agile methodology and curriculum designed to help them stay at the forefront of today’s fast paced, customer focused and innovation driven market. 

Our curriculum goes far beyond just “what” needs to be done. The courses go deeply into “how” to “do” the job successfully. They provide you with the Agile vision, strategy, processes and skills to increase the velocity of the customer value you deliver and to accelerate the growth of your company.  The curriculum and courses were developed by worldwide experts from such companies as Apple, HP, Adobe, Infosys, Cisco and more.

Explore the latest from Spice Catalyst

 “Insanely Great” Curriculum

 | On-Demand | On-Line | On-Site |
Basic or Entry | Specialist | Leadership | Expert

These courses represent the most comprehensive and up-to-date training available in the world.  Click through the tabs below to learn more:

Request for Brochure: Professional Development and Training Courses Description

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Product Management and Product Marketing Training Courses

Online, On Demand, any Time, any Place Training for as long as you like

Spice Catalyst’s integrated curriculum and courses provides product managers, product marketing managers and teams the thought leadership and skills they need to succeed in today’s highly competitive, fast paced and fast changing markets.

The comprehensive curriculum addresses introductory through advanced skills and includes emerging competencies demanded by today’s market leaders. The courses emphasize not just what needs to be done but how to do it.

They are rich in examples and resources that enable students to quickly apply their new knowledge to their day to day work. Courses are based on Agile / Lean principles, the foundation of Spice Catalyst’s “Creating Insanely Great Customers” and “Building Insanely Great Products” product management and marketing framework.

The curriculum is architected by Spice Catalyst founders in collaboration with other carefully selected thought leaders in the field. Spice Catalyst founders share a deep and rich silicon valley heritage which started when they worked together at Apple. They have been instrumental in building and leading product management and marketing organizations at Apple and in multiple startups as well as fortune 500 level companies.

The curriculum and courses shine with the passion they have for sharing the knowledge and lessons they have learned as well as advancing the field through their vision for it’s future. The result is courses that not only provide core competencies but that delight and inspire students and the teams they work within to deliver exceptional value to their customers and to the companies for which they work.

Our curriculum is designed primarily to support product management and product marketing professionals in technology oriented product and services companies. Our goal is to provide teams and individuals with current state vision, best practices and skills required to lead in today’s fast paced, innovation and customer driven markets.

Our courses are designed to support people: Just starting a career Making a lateral move into one of the disciplines of product management and or marketing Adding to their existing experience and skills Moving up into a management or executive role or, Leading a technology oriented start up or business unit.  The curriculum has a high tech focus (including IT and software) but can be used for any organization that is developing and bringing products and/or services to market. The curriculum has a business-to-business bias but it can also be used for business-to-consumer.

The Spice Catalyst Curriculum teaches not only what needs to be done, but also how to do the job strategically and tactically with practical, current and real world examples and exercises. Created by today’s thought leaders, it provides the vision, methodology and skills that are critical to leadership. It is product life cycle, methodology, and process agnostic.

  • Understand all the strategic, operational and tactical aspects of product management and product marketing management
  • Provide organizations and people the with product management and product marketing management capabilities and competencies that deliver strategic advantage in today’s markets
  • Learn how to deliver on the responsibilities of a product manager and product marketing manager and manage a product through its entire lifecycle
  • Learn both the hard and soft skills
  • Be able to write and update key product management and product marketing management documents and presentations
Courses within the curriculum are based on the Spice Catalyst Agile Product Management and Marketing Framework shown below.

Agile Organizational Competencies

This framework covers everything from Creating Insanely Great Customers, to the hard skills needed for product management and the soft skills needed for success.

The curriculum is completely modular which enables any combination of lessons over any span of time.

  • Key learning objectives that map directly into the competencies you need
  • Pre course assessment so you can compare to the post course assessment and demonstrate your learnings
  • Suggested reading materials
  • Video lecture presentations
  • Quizzes to help you remember
  • Real world examples
  • Exercises to practice your newly gained knowledge
  • Optional for instructor and class interaction as well as
  • Downloadable resources to aid in real life such as implementation checklists and templates
  • Successful completion certificate

Courses cover the hard, soft and technical skills that product managers, product marketing managers and corporate managers must know in order to be successful in their job.

Curriculum courses are structured as:

  • Basic or Entry (Level 100)
  • Specialist (Level 200)
  • Leadership (Level 300)
  • Expert (Level 400)

Courses include different competency dimensions including business, core product management and marketing functional areas, processes and soft skills.

The courses are designed to be delivered in the way that best suits your needs.

They can be delivered:

  • On-site at your location
  • On-Line over the Internet
  • On-Demand over the Internet

In the case of on-site delivery, those courses pre-recorded lectures can be viewed ahead of time as homework thus saving valuable class time for interaction with the instructor. This approach provides you with the best combination of on-line delivery of lectures and exercises with web-based or optional in-person training, coaching and discussions.

Using such advanced training modes results in delivering more relevant and applicable content in far less time, along with higher retention rates due to Spice Catalyst’s blended learning model.

  • Selecting which courses you want to be taught
  • Choosing how much time you wish to spend per courses
  • Incorporating examples from your company
  • Including exercises based on your products or services
  • Using your terminology throughout the course
  • Using checklists that match your processes
  • Incorporating Spice Catalyst’s capability assessments if they are completed prior to the training
Courses and delivery can be tailored to support the needs of other groups that need to better understand how to work with and support product management and marketing.

Those include:

  • Company founders/CXOs/investors/ Chief Product Officers
  • Executive or Business Unit Leaders

Other business teams that need to work with product management and marketing including:

  • Engineering
  • Project Management
  • Sales
  • Support
  • IT and Services
  • UX Designers
  • Business Analysts Organizations

may also define an entire learning plan for different teams collaboratively with Spice Catalyst.