Product Management and Product Marketing 2016-12-23T08:39:48+00:00
  • Young Confused Man

Our product life cycle management doesn’t seem to be doing that well, how can we assess it?

August 18th, 2017|0 Comments

The topic of this post is a question I always get asked, so I thought I would turn to Quora to ask the general product management community, how can they assess poor performing PLM? [...]

What should a product manager do?

August 11th, 2017|0 Comments

Recently I was asked "What should a product manager do? on Quora and the answers I received were really interesting. Read on to see what people thought (including my opinion): As a Product Manager, [...]

  • Product Lifecycle Management

What is a good framework for managing a product life cycle?

August 4th, 2017|0 Comments

Recently I was asked "What is a good framework for managing a product life cycle?" on Quora and I received some great answers to this important question. The responses are below including mine: While researching [...]

The Birth of Customer Centric from Agriculture to Industrial to Customer Centric: New Ideas and Concepts for the Customer Centric Revolution

August 3rd, 2017|0 Comments

The Birth of Customer Centric from Agriculture to Industrial to Customer Centric: New Ideas and Concepts for the Customer Centric Revolution

  • Product management

What is a really good job description for a product manager?

July 28th, 2017|0 Comments

Product manager job description

Project Management Institute Silicon Valley Chapter offers Social Media Demystified Workshop

March 16th, 2017|0 Comments

Social media workshop offered April 29 in Silicon Valley.

  • David Fradin Chief Product Success Officer

Memo to Boss: May I Change My Title, Please?

March 8th, 2017|0 Comments

Instead of your title being product manager and resulting in nobody knows what you do, here is a suggestion of a title that says what you do

  • David Fradin Chief Product Success Officer

How SPICES help product managers build insanely great products – with David Fradin

March 2nd, 2017|0 Comments

A book caught my attention recently, and when I investigated the author, I was even more intrigued. The book is “Building Insanely Great Products,” written by David Fradin. David has trained thousands of managers [...]

  • Winner Trophy

Powering to Success as a Product Manager

March 1st, 2017|0 Comments

Powerful Product Manager Keys

  • value proposition

Value Proposition? Stuck on it. I have a solution! Read This.

February 28th, 2017|0 Comments

Here's how to figure out what your product's value proposition should be!

Importance of Product Positioning

February 17th, 2017|0 Comments

This video illustrates why it is vital to properly position a product or service in the market. Failure to do so will result in the problems illustrated here. Spice Catalyst teaches how to go about doing product positioning in its Product Market Strategy and Positioning Workshops and online courses. See: Product Management and Product Marketing Training? and

Why it is important to Agree on the Target Personas

February 16th, 2017|0 Comments

This video illustrates the typical problems that occur when a company does not agree on the persona that is being targeted. Spice Catalyst's Product Market Strategy and Personas workshops and online courses teach how to write a good persona.

Get Brochure: Foundations in the Successful Management of Products

February 14th, 2017|0 Comments

Get Brochure: Foundations in the Successful Management of Products

Now Available as an Audio Book: “Building Insanely Great Products: Some Products Fail, Many Succeed…This is their Story”

February 9th, 2017|0 Comments

Now Available as an Audio Book: “Building Insanely Great Products: Some Products Fail, Many Succeed…This is their Story”

  • Building Insanely Great Products speech by David Fradin

“Building Insanely Great Products” speech by David Fradin at Productized Conference, Lisbon, Portugal

January 26th, 2017|0 Comments

Based on the 183-page book "Building Insanely Great Products: Some Products Fail, Many Succeed…This is their Story" now on Amazon as a Kindle Book or softcover (soon an audio book), this presentation will cover the Six Keys 83of Product Success: Strategy, Process, Information, Customers, Employees, and Systems including these topics:

The Rise of Product Success Manager and Customer Journey Podcast

January 26th, 2017|0 Comments

Last year I had a great podcast with Karthik who runs the Design Your Thinking Podcast. We spoke about decision making and how individual and company values play a big part in making decision [...]

Values Driven Decision Making and Product Management the HP Way

January 26th, 2017|0 Comments

In December last year I spoke to Karthik on the Design Your Thinking Podcast. We spoke about decision making and how individual and company values play a big part in making decision making easier. [...]

Now Available in Paperback: Building Insanely Great Products on Amazon

December 14th, 2016|0 Comments

To view on Amazon, click on the image above. Building Insanely Great Products: Some Products Fail, Many Succeed…This is their Story is dedicated to one goal: To help you learn how you can enhance [...]


October 5th, 2016|Comments Off on Foundations

Foundations in the Successful Management of Products seeks to define the secret of what makes customer-oriented products, enabling its practitioners to significantly increase its chances of success. Interspersed [...]

Productize Conference, Lisbon Oct 19,20,21

September 22nd, 2016|0 Comments

  5 Free Passes to keynote speeches on Oct 21, 2016 The Lisbon Productized Conference 2016 is bringing thought-leaders from product design, product management, and design thinking to Lisbon from the 19th to the 21st [...]

3 Steps to a Successful Phase-out of Products

September 13th, 2016|1 Comment

What is the strategic background for the phase-out decision? Do you expect the product to be replaced by a new modern version? Maybe customers would need support to be able to migrate from the old to the new one. In particular for software and systems products there would be interfaces and integration with other systems to consider.

Apple’s Product Portfolio Management

September 6th, 2016|2 Comments

Good product portfolio management means a company has products at each stage of the product lifecycle:Risk, Revenue Maximization, Revenue Smoothing and Competition Blocking. The purpose is to provide a reduction in risk, maximization of revenue, distribution of revenue and to not make the entire company susceptible to peaks and valleys in overall revenue and/or in one product or product line. (The Apple Watch announcement months before shipment might have been for competition blocking and image polishing reasons).

What does a Product Manager need to manage a product leap?

September 6th, 2016|0 Comments

Product Management has traditionally been working close to Product Development in high-tech companies, and this is still clear in the survey that Product Development is the part of the organization where Product Managers say they spend the most time.

Productize, Lisbon October 20016 and European Workshops Available

August 31st, 2016|0 Comments

I will be providing an half-day workshop before the Lisbon, Portugal Productize Conference on October 20, 2016 and a keynote address the next day on the 21st. For more information and tickets, please go here: [...]

Daily Product Management Pains

August 30th, 2016|0 Comments

PMs often find themselves spending 50% of their time in planning development and launches of their products. There are four parallel processes: road mapping, requirements management, product life cycle management (PLCM) and release management. You receive a mail with a new customer requirement. You need to do some prioritization – and if the new demand passes your filtering gate – you need to map it to a certain release (or update if a HW product). This could lead to a modified road map – and possibly have an impact on the life time of the product.

How to get sales to push your new product?

August 9th, 2016|0 Comments

In a high-tech company with a large product portfolio it can be a challenge to get your new products out there. You might have done your research. You know the customers. You know the jobs they want to get done. You know about their pains and gains. You have finally managed to produce a great product based on these insights. It feels good. And yet you are having trouble getting it out there.

Challenges in managing product management

August 2nd, 2016|0 Comments

The other role is the line management function. There would be hiring and firing, coaching individuals, approving time sheets and travel reports. The administrative part of a Head of Product Management is often a minor task. Still, any new regulation or company wide activity will require your attention. It could be relocation to new premises, new rules for handling IT-systems or introduction of new employees.

  • Value Argumentation

Increase the quality of your Value Argumentation

July 26th, 2016|0 Comments

We are living in the information age. We are constantly bombarded with impressions from all directions and all media. Research, and perhaps our everyday experiences, say that our attention span is getting shorter. But that is not necessarily a bad thing. It might mean we are getting better at switching our attention from one thing to another and as a result we scan information faster, without committing things to our memory.

  • Product management

Is Product Management slowing Agile down?

July 19th, 2016|0 Comments

The agile methodology promises and delivers increased R&D speed. For the first time in IT history we have met companies where the R&D is no longer the bottleneck for generating new business. But will the increased speed directly result in a revenue increase. Just because the development went agile does it mean that the customer contracts went agile? No. Very few clients in the Business to Business (B2B) arena have signed such contracts.

Innovation Tools Book Launch Part 5

July 15th, 2016|0 Comments

Today was the final day of my offer and the final chance for anyone who wanted to to grab a free copy of my book Innovation Tools. There was a final rush from a lot [...]

Innovation Tools Book Launch Part 4

July 14th, 2016|0 Comments

After yesterday's excitement I knew it would be hard to keep up the moment, however, the day went quite well. Up to today my book has gotten 2684 downloads in the first three days. A [...]

Innovation Tools Book Launch Part 3 – The climax

July 13th, 2016|0 Comments

Stop the press! In fact stop everything! Something happened last night that should never have happened... I just took the number 1 spot of all free Kindle books in Australia!!!!! Absolutely insane! This should not [...]

Innovation Tools Book Launch Part 2

July 12th, 2016|0 Comments

As we saw in the previous post the book was off to quite a good start on Amazon topping its categories and being the number one result when searching for the term Innovation Tools (see [...]

Innovation Tools Book Launch!

July 11th, 2016|5 Comments

Hi Everyone, As promised I wanted to let everyone know about how the book launch is going as well as providing the list of actions I have taken to cause this affect. The book was [...]

  • Moving from Services to Product

Moving your Business From Services to Product: Here’s What it takes!

May 18th, 2016|Comments Off on Moving your Business From Services to Product: Here’s What it takes!

Suppose you were in a situation like this, enhance your soft skills by reading this case study and then say what your course of action will be.

Getting a Job as a Product Manager and/or Product Marketing Manager

May 4th, 2016|Comments Off on Getting a Job as a Product Manager and/or Product Marketing Manager

The steps to getting a job as a product manager and/or product marketing manager is described here in detail.

Building Insanely Great Products Silicon Valley Product Camp (pCamp) Presentation

April 28th, 2016|1 Comment

David Fradin presentation of Building Insanely Great Products at the Silicon Valley Product Camp (pcamp) April 24, 2016

Entrepreneur University Education Could Do Better. Much Better

March 16th, 2016|0 Comments

40 topics University Entrepreneur education should teach

  • product management responsibilities

Should the Product Manager also be the (Pick One or More):

March 14th, 2016|0 Comments

What should a product manager do?

Entrepreneur is Just French for Product Manager and Product Marketing Manager 🙂

March 9th, 2016|0 Comments

Comparison of Competencies for Entrepreneurs to Product Managers and Product Marketing Managers

Spice Catalyst’s Online Courses Affiliate Program: Earn 40%!

March 1st, 2016|0 Comments

Spice Catalyst’s online courses sell for $196 each.  If you sell them, you can earn 40% as an affiliate.   Earn 40% Commissions in 3 easy steps: Join the Udemy Affiliate Program at  This [...]

Building Insanely Great Products: The Steve Jobs Way

February 8th, 2016|0 Comments

There are 6 keys to product success. This course and workshop teach the six keys: what they are and what they should be in order to build insanely great products.

Do You Have a Product Market Strategy or Plan?

February 4th, 2016|0 Comments

This online Product Management Training and Product Marketing Management Training course and boot camp teach the 18 things you should do before and during product development but before the launch and marketing.

Marketing Foundations: How to Write a Marketing Plan

February 1st, 2016|0 Comments

What are the key elements of marketing you should know? You will learn them all in just two minutes. Click Play! Product Management Training and Product Marketing Management Training

Social Media Marketing Demystified

January 28th, 2016|0 Comments

Social media is swarming all over and around us. So how do you use it for marketing? In 3 minutes you can learn the steps to successful social media marketing. Product Management Training and Product Marketing Management Training

  • David Fradin

Wiley Contracts with David Fradin for First Textbook on the Successful Management of Products

September 30th, 2015|0 Comments

Wiley, a global provider of knowledge and knowledge-enabled services founded in 1807, has contracted with David Fradin, to author the world’s first textbook on “Foundations in Product Management” which will be out in early 2016.

“Do”, Innovation, Design and Value Proposition

September 14th, 2015|0 Comments

In order to have a successful product, you need to clearly understand what your prospective customer wants to "Do". Based on understanding what your customer wants to "do", you can then innovate and design your product or service. Then it is easy to write your value proposition. All of this serves as a foundation to put together a product market strategy or product plan.

  • apple tv
  • How Apple develops and markets its products

Apple TV and What Do People Do?

September 8th, 2015|0 Comments

Speculation abounds that Apple might launch a new Apple TV on September 9, 2015. Analysts speculate on what the Apple TV might do from the lens of “technology” or “markets” are completely wrong. Here’s why and a better approach...

Success Starts with Values

August 31st, 2015|0 Comments

When presenting my workshop on "Building Insanely Great Products" to 70 CXOs in Singapore, I talked in depth about the importance that an organization should have and use a set of values.  Everybody who makes a [...]

16 Questions to Assess Your Product Management Life Cycle

August 25th, 2015|0 Comments

Get your FREE Product Life Cycle Assessment Questions If you have been following this blog, you will know that we at Spice Catalyst have identified 6 key and SPICEY things a company must have in order to ensure they will have successful products. One of them is to have a well-defined product lifecycle process or what some call product lifecycle stages.

  • Green light checklist

9 Things to Check before you Green Light a Product or Service: Green Light Checklist

August 18th, 2015|0 Comments

If you are about to Greenlight a new or enhanced product or you are about to launch a product... How do you know that your product has what it takes to succeed?

Quit Whining … Ask for the Authority

July 21st, 2015|0 Comments

Bonus: Get a Free Presentation You can Use to Get the Authority to Manage Your Product

The Apple Way: Product Success, Customer Centric Organizational Structure

July 16th, 2015|0 Comments

The Apple Way: A Product Success, Customer Centric Organizational Structure. Get the organization chart that puts your customer squarely in charge of driving your business with Product Management leading the way.

What Should a Product Marketing Manager Do?

June 26th, 2015|0 Comments

Finally a Definitive Definition of Roles and Responsibilities for a Product Marketing Manager Get Your Free Product Marketing Manager Job Description

What Should a Product Manager Do?

June 23rd, 2015|1 Comment

Using "hand me down" product manager job descriptions helps enhance the probability of product and people failure. Get a free product management job description that focuses on helping increase success.

Does Your Product Have What it Takes… To Succeed?

June 15th, 2015|0 Comments

In order for a company's product to be successful, the company must have a number of key core competencies or the chances of product failure significantly increases. To get your free core product competency checklist ...

It’s Father’s Day Coming Up! Make Him Proud. 50% Off

May 27th, 2015|0 Comments

It's Father's Day Coming Up! Make Him Proud. 50% Off on Product Management and Product Marketing on-line, on-demand courses from Spice Catalyst.

Eight Reasons Why Sticking to Today’s Product Life Cycle Frameworks will Enhance your Chances of Failure

May 27th, 2015|0 Comments

Product Life Cycle Frameworks, Frameworks, Frameworks... What if the Framework is wrong?

A New Way of Learning for Product Managers and Product Marketing Managers

May 26th, 2015|1 Comment

Today’s training programs and courses for Product Managers and Product Marketing Managers are cumbersome at best--and not very effective. Product Management Training and Product Marketing Management Training

  • social media marketing checklist

Social Media Marketing Checklist

May 20th, 2015|0 Comments

Social media marketing is an extremely complex, somewhat time-consuming process. Putting an effective social media marketing plan in place is enough to make “your head blow up”. Get a free checklist to make sure you have all you bases covered.

  • Marketing Plan Checklist

Marketing Plan Checklist

May 18th, 2015|0 Comments

In this blog we move on through the Spice Catalyst Product Management Lifecycle Framework to the key elements of any good marketing plan.

  • How Apple develops and markets its products

Apple Watch: Its about the “Do” and that is Product Management’s Job

May 11th, 2015|2 Comments

In Mark Gurman’s recent piece about Apple Watch’s retail sales pitch (, he says that Apple is training its employees to focus on “three key features”. And Apple tells their employees to: “Listen for cues that reveal what they (customers) care about. Then highlight the ways Apple Watch will add value to their life… How do you see yourself using Apple Watch?” Apple's employees are taught to ask. By Apple training their employees to ask these simple questions, product managers and product marketing managers can learn a lot. Here is why:

  • Keys to Product and Company Success

Use Six Spicey Keys to Ensure Product and Company Success

May 11th, 2015|0 Comments

Having trained thousands of product managers, product marketing managers and CXOs at various hardware, software, SaaS, insurance, financial services, telecommunications, retail and service companies worldwide--as well as managing hundreds of products and services through [...]

  • Marketing Plan Checklist

Product Launch Checklist

May 6th, 2015|0 Comments

But before you “launch” everything must be fully in place or the launch will likely be a failure.

Part 1: New Product Management Lifecycle:

April 3rd, 2015|0 Comments

A New Product Management Life Cycle Framework: One that works!

It’s All About Being Agile

March 23rd, 2015|0 Comments

With customer interactions and needs changing constantly and rapidly, to be successful it has become essential that product managers and product marketing managers embrace “agile” in everything they do. By Agile, we mean

What do You Think: Product Management and Product Marketing Challenges

March 19th, 2015|0 Comments

We think what is listed above are the major challenges confronting the success of product management and product marketing. What do you think? Would you be willing to participate in an online survey to help us help you? Go to: If so, we will share the survey results with you, give you one year’s free use of the tool if we build it and as a bonus give you a free coupon to take any online product management or product marketing course from Spice Catalyst for free (Worth $96 US). PS. We are making this offer to a limited number of people so please act now so you don’t lose out on this offer.

  • Product Market Strategy

Agile Product Market Strategy Boot Camp

January 23rd, 2015|0 Comments

Beat the Odds "The new market failure rate of products is 80%" - McKinsey and Company Want to beat those odds? Product Management Training and Product Marketing Management Training

Want to generate more leads and sales with your marketing? Start with a great persona!

November 4th, 2013|0 Comments

Effective marketing begins with a deep understanding of your audience: Developing a value proposition or an overall marketing strategy Positioning your product and developing the messaging to support it Fine tuning your web, social media [...]

Kicking off an Insanely Great Customer Journey? You Should be!

November 3rd, 2013|0 Comments

Revenue, business outcomes and marketing ROI are at stake. This is a pivotal time in business-to-business marketing. The focus? The same as always. Measuring business outcomes and optimizing marketing ROI from acquiring, building and expanding high value [...]

B2B Marketing – Customer Personas – Customer Immersion – Pays Off

October 31st, 2013|0 Comments

Creating an emotional bond with prospects and customers delivers huge benefits. Unfortunately many teams responsible for the customer journey don’t have the knowledge or insight it takes to achieve that. How important is that insight? [...]

Do: It is more than Demographics. Its about Behavior…What do people do?

June 4th, 2013|2 Comments

Many product managers and market research teams build their assumptions about customer requirements by asking the question “What do you need?” That is the wrong question. The question they should ask [...]

Apple, Market Research, Henry Ford and Faster Horse

May 28th, 2013|0 Comments

Designing products that suit market needs is crucial; understanding market needs up-front increases your chances of a successful launch. If your customers are telling you they want a faster horse. . . Your aren’t asking [...]

4 Key Lessons You Can Learn from P&G, HP and Apple

May 28th, 2013|0 Comments

In writing my upcoming book entitled “Building Insanely Great Products”, I identified key lessons we can learn from insanely great brand or product management from P&G, HP and Apple.  Here are 4 important ones that [...]

Give Sales the Right Selling Tools

April 26th, 2013|0 Comments

They get shot at every day and that constant rejection is not easy. Here are a few simple things you can do as a product manager to make their job easier. Your job as a [...]

Introducing the Real Job Creators: Business Development, Product Managers and Product Marketing!

February 1st, 2013|0 Comments

As the election season winds down and with politicians calling for more jobs and claiming they can create them out of thin air, it is fitting to step back from the rhetoric and look at [...]

Product Management & Product Marketing Management | What It’s History Teaches

February 1st, 2013|0 Comments

Why should we learn about the history of product management and marketing and what you can learn from Procter & Gamble, Hewlett-Packard, and Apple? As Winston Churchill once said those that failed to learn from [...]

Get Market Segmentation Right

February 1st, 2013|0 Comments

Market segmentation is oftentimes the key contributor to success or failure. Here is how to get it right.  […]