Product Market Strategy (Plan) Workshop 2017-02-14T14:49:34+00:00

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Product Market Strategy (Plan) Workshop

Beat the Odds

“The new market failure rate of products is 80%”
– McKinsey and Company

Want to beat those odds?
Want to build a well thought out plan quickly and effectively?
Then this workshop is for you and your Team!

This “Product Market Strategy or Plan” Workshop teaches you how to think through the critical elements that make up a strategic market plan for a product or service which should be done before product development, and launch and marketing planning begins.

It covers in detail exactly what must be done and how to do it.

  • Organized in self-paced modules
  • Agile principles and methodologies
  • Easy to follow and well structured Workbook template
  • Verified increase in your competency

  • Understand the components that define a Product Market Strategy
  • Learn how to build & critique your own
  • Apply it to your product and/or business:
  • To achieve organizational alignment
  • Build better products
  • Drive faster market success
  • Beat your competition
  • If your teammates are in the w, you will achieve better alignment
  • Pre-Assessment
  • Video Lecture
  • Real world examples
  • Exercises
  • Post-Assessment

The primary focus is on business-to-business but it can also be used for business to consumer.

The course includes a downloadable PowerPoint Workbook template for you to do your exercises, build your plan and then bring to the Boot Camp for review, discussion and enhancement.

To be able to:

  • Lead the development of a product market strategy plan including:
  • Define the decision making, schedule, market opportunity and product value
  • Using personas, use cases, market status and development, market description, market segments,  and total available market,
  • Identify target markets
  • Apply competitive research and analysis
  • Write product positioning
  • Conduct strengths, weaknesses, opportunities and threats analysis
  • Write plan to penetrate existing and new markets
  • Define requirements and training for sales, marketing, distribution, channels, partners, affiliates, operations, support and service
  • Define a pricing and business model
  • Identify metrics to monitor product success
  • Write the product market strategy plan
  • Introduction
  • Decision Making, Schedule and Resources Required
  • Values and Vision
  • The Perfect Storm and Creating Insanely Great Customers
  • Product Market Opportunity, Description and Value
  • Personas and Use Cases
  • Market Status and Development
  • Market Adoption
  • Markets and Market Segments
  • Total Available (Addressable) Market (TAM)
  • Target Markets
  • Competitive Environment
  • Product Positioning
  • Strengths, Weaknesses, Opportunities and Threats (SWOT)
  • Penetrating Existing and New Markets
  • Requirements and Training for Sales, Marketing, Distribution, Channels, Partners, Affiliates, Operations, Support and Service
  • Pricing and Business Model
  • Metrics
  • The Product Market Strategy Plan


To be notified when the next Boot Camp will be in your area, please fill in the form below:

Meanwhile, feel free to purchase the online course and you will get a credit for two times what you pay for the course against the cost of the Boot Camp.

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