KickStart Alliance

Spice Catalyst Affiliate KickStart Alliance


KickStart Alliance helps B2B technology start-ups, small businesses, and enterprise companies meet and exceed their marketing and sales goals. We offer a variety of services and practical workshops tailored to move your business forward. Whether you have a short-term project or longer-term need, our team of marketing and sales leaders delivers results so you increase conversion rates, drive revenue, and maximize team productivity and performance. We give you what you need to win in today’s marketplace.

Integrated Marketing

Marketing operations; go-to-market planning guidance; persona, positioning and messaging workshops; integrated campaign planning and marketing blueprints.

Sales Optimization

Sales planning, business development, sales enablement, sales kickoff meetings, sales training, sales tools and playbooks.

Organizational Strategies

What really makes Quarry stand out is our passion and know-how for converting that branding and awareness effort into actual demand. Driving sales. Helping your customers to buy.You need to start by thinking like a customer. We’ll help you understand how buyers benefit from choosing your product or service over another (the Unique Buying Proposition®) and which interactions with your brand accelerate or derail the buying journey (the Buyer Experience Value Chain™). Here too, we offer proven methodologies – Relationship Builder®, Sales Builder®, Traffic Builder® – that identify the steps that pave the path to buying. If you’re interested, have a look at our buying services list to see what skill sets might be engaged.

Advisory Boards

Planning and facilitation of customer advisory councils, forums, and boards (CABs), partner advisory councils, forums, and boards (PABs), and executive planning meetings and off sites.

What We Do at KickStart Alliance

Our expertise is helping companies increase marketing and sales effectiveness through integrated marketing, sales optimization, organizational strategies and establishing actionable VOC programs like Corporate Advisory Boards.


Clean Technology & Sustainability

  • Clean Tech Open
  • GreenTown Los Altos
  • Tioga Energy

Enterprise and Cloud Applications

  • Adobe Systems, Inc.
  • Ariba
  • Blue Coat
  • Citrix
  • Eventbrite
  • Fluid, Inc.
  • Guardian Analytics
  • Informatica
  • Redhat

Gaming and Gamification

  • Bunchball
  • SEGA
  • Adobe Systems, Inc.
  • Ariba
  • Blue Coat
  • Citrix
  • Eventbrite
  • Fluid, Inc.
  • Guardian Analytics
  • Informatica
  • Redhat

Information Technology

  • Agilent
  • EMC
  • Cisco Systems
  • Hewlett Packard
  • Microsoft
  • Network Appliance
  • Rackspace


  • Alcatel-Lucent
  • Aspect Communications
  • Avaya Communications
  • Broadsoft
  • ShoreTel, Inc.
  • Transera
  • Voice Access Technologies
  • Voxify

Key Principals

  • Janet Gregory: Co-Founder; Sales Strategy, Leadership and Execution
  • Mary Gospe: Co-Founder; Integrated Marketing, Lead Generation, Inside Sales Leadership
  • Mike Gospe: Co-Founder; Marketing Strategy, Blueprints and CABs
  • Janice Hulse: Principal; Sales and Global Markets Strategy
  • Dan Maier: Principal; Product & Corporate Strategy, CABs
  • Mary Sullivan: Co-Founder; KickStart Alliance Advisor

Contact information

P.O. Box 705 Los Altos, CA 94023