Part 1: New Product Management Lifecycle:

Product Management Lifecycle

The Spice Catalyst Way

In a previous blog entitled: “Eight Reasons Why Sticking to Today’s Product Life Cycle Frameworks will Enhance Your Chances of Failure”, I outlined eight weaknesses of the most popular product lifecycle frameworks from AIPMM, Pragmatic Marketing, Blackblot, Adaptive Marketing and the 280 Group which lacks an understanding and consideration of the:

  1. Digital transformation
  2. Customer journey
  3. The flexibility of being agile
  4. Innovation by observing what your customers actually “do” at the beginning of your market research
  5. Impact of social media not only regarding marketing but also regarding defining your product
  6. Messaging of your product based on a value proposition taken from what your customers “do” and tuned to targeted personas with positioning derived from that specific “do.”
  7. Impacts on your long-term business as a result of how you end your product’s life and lastly the
  8. Integration of operations

With that in mind, Spice Catalyst has incorporated the above-mentioned weaknesses and generated a new, realistic framework depicted above and described below.  It incorporates these key factors:

  • Doing product planning and marketing in a logical order such that work is done only once and the work being done builds upon previous actions–avoiding the need to constantly reinvent the wheel.
  • All planning and implementation is done in a quick, Agile fashion
  • The “Customer Journey” and today’s “Digital Transformation” is taken into account when planning for and implementing the product lifecycle
  • Incorporating social media into the planning, including the use of personas–not for just marketing/selling, but also for defining “who” and “why” product is being built
RELATED:  Social Media Marketing Demystified

Calls to Action:

  1. If you would like a copy of this new Product Lifecycle click here
  2. Schedule an “Agile Product Market Strategy Workshop” which includes an online course as a pre-boot camp homework using the supplied planning template or
  3. Take the online course

Next up … Describing the process of developing a winning strategy for your product.

Be the first to know when this blog post is available.  Click on the like below entitled: “Notify me of new posts by email.”

David Fradin

David Fradin has trained thousands of managers throughout the world in the successful management of products. With over 47 years of experience across major companies, 75+ products and services and 11 startups, he infuses his workshops with insights gained as an expert product leader, product manager and product marketing manager at companies like Apple and HP. He was classically trained as an HP Product Manager and was then recruited by Apple to bring the first hard disk drive on a PC to market. As a result of his leadership and management skills, Apple promoted him first to Apple /// Group Product Manager and later Business Unit Manager at the same organizational level at that time as Steve Jobs. He recently authored “Building Insanely Great Products: Some Products Fail, Many Succeed…This is their Story” Lessons from 47 years of experience including Hewlett-Packard, Apple, 75 products, and 11 startups later. Go to: Amazon Store Coming soon will be "Organizing and Managing Insanely Great Products" and "Marketing Insanely Great Products." His workshops cover the founding values, vision, product lifecycle and management employed by Apple at its start and which it subscribes to today. You can learn more about his workshops at Spice Catalyst Workshops Soon to be released by Wiley and Sons, in the Early of 2017, is a seven-volume set of university-level textbooks entitled: "Foundations in the Management of Successful Products" covering keys to product success, product market strategy, marketing, soft skills, user experience, user interface, product engineering, and product support. What students will learn in the workshops, online courses and books are cover what has made Apple the most valuable company in the world today. Go to David Fradin @ Youcanbook to schedule a time to talk. See all the articles from this author See all the authors

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TESTIMONIALS

Hsitang L

"I have done the marketing plan and got a great score from my working company. Thanks for your course and coaching."

Took Spice Catalyst online Marketing Fundamentals Course

Hsitang L

Student

Karthik S

"Very interesting course on the effective use of Social media in marketing. Must for all the Product Marketing managers. Simple & effective delivery of content. Thanks, Professor David."

Social Media Demystified

Karthik S

Student

Spencer J.

"Excellent Course for Marketing Strategy. It was comprehensive, easy to follow, and had the perfect balance of hands-on activities and lectures that left me with a full marketing strategy and implementation plan at the end of the course. Great course for anyone starting from scratch."

Marketing Principles Course

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Sami A

"David’s key Product Management and presentations skills were key to my success in starting up and building Apple Pacific in the early 80s."

Product Management

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Peter M

"David continues to be a valued resource for general marketing expertise, industry knowledge, and product marketing know-how. We reference his clear insights regularly."

Marketing Consulting

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Manish B.

"David has been an excellent coach and mentor. Very detail oriented and practical in his approach. His ideas and frameworks are simple, practical and easy to understand and adopt, being extremely effective at the same time. The concept of ‘Do, value proposition’ is one such excellent framework which not only helps in formulating compelling value proposition for the customers but is also a source of ideas for new product innovation."

Executive MBA, Bangalore India

Manish B.

Student

Mike B, Lead Generation Consultant

"David is a very experienced and talented business professional. I have witnessed this first hand, as has demonstrated his ability across multiple disciplines, including market analysis, segmentation, customer profiling, competitive reviews, product management, marketing and sales strategy development and execution, to name but a few. In addition, he has great communication skills."

Consulting

Mike B, Lead Generation Consultant

Client

Chris B. (YouSendIt)

"I met Dave through a consulting engagement while I was at YouSendIt. It was easily the single most useful and insightful consulting engagement I’ve experienced in my career. From his analysis of our industry to the product recommendations, Dave gave us actionable information that made YouSendIt a better company."

Consulting

Chris B. (YouSendIt)

Client