Building Insanely Great Products Silicon Valley Product Camp (pCamp) Presentation

Buidling-Insanely-Great-Products-Presentation-ImageMany products Fail…This is what you need to Succeed!

 About the Presentation Based on the Amazon book “Building Insanely Great Products: Some Products Fail, Many Succeed…This is their Story” Lessons from 47 years of experience including Hewlett-Packard, Apple, 75 products, and 11 startups later,, this presentation will cover: The Six Keys to Product Success: Strategy, Process, Information, Customers, Employees, Systems and Tools.

Attendees will get a free copy of the book, a coupon for a free online course of your choice covering innovation, or product market strategy, or marketing or social media marketing and free use for one year of “Productize”, a Jira plugin for product management of the product lifecycle.

About the Speaker David Fradin could be the oldest, (perhaps, most experienced) still working product manager with 48 years of experience over 75 products and services, founded eight companies, worked at three startups and at HP, Apple and Nielsen’s DataQuest. He is also author of Wiley seven volume textbook “Foundations in the Successful Management of Products” covering the entire product life cycle with over 130 topics.

Linkedin: https://www.linkedin.com/in/davidfradin Twitter: davidfradin1

Table of Contents: 00:07 – About the Speaker 03:35 – Procter and Gamble Brand Management 05:18 – Outcome Driven Innovation & “Do” 05:45 – Market Research 08:20 – 6 Keys to Product Success 08:36 – Product Development Waste 09:11 – Strategy 19:02 – Process 22:26 – Product Lifecycle Framework 30:10 – Product Manager Job Description 31:41 – Entrepreneur is French for Product Manager 33:48 – Systems and Tools 34:06 – Get free Ebook, Training, and Tool 34:27 – Ask for the Authority 35:02 – For example at Apple 37:48 – Using Values in Decision Making 41:54 – How to Get Free Copy 43:00 – How to get a job in product management 43:53 – Should a Product Manager do Wireframes? 45:22 – Get the Target Market Right

David Fradin


David Fradin has trained thousands of managers throughout the world in the successful management of products. With over 47 years of experience across major companies, 75+ products and services and 11 startups, he infuses his workshops with insights gained as an expert product leader, product manager and product marketing manager at companies like Apple and HP. He was classically trained as an HP Product Manager and was then recruited by Apple to bring the first hard disk drive on a PC to market. As a result of his leadership and management skills, Apple promoted him first to Apple /// Group Product Manager and later Business Unit Manager at the same organizational level at that time as Steve Jobs. He recently authored “Building Insanely Great Products: Some Products Fail, Many Succeed…This is their Story” Lessons from 47 years of experience including Hewlett-Packard, Apple, 75 products, and 11 startups later. Go to: Amazon Store Coming soon will be "Organizing and Managing Insanely Great Products" and "Marketing Insanely Great Products." His workshops cover the founding values, vision, product lifecycle and management employed by Apple at its start and which it subscribes to today. You can learn more about his workshops at Spice Catalyst Workshops Soon to be released by Wiley and Sons, in the Early of 2017, is a seven-volume set of university-level textbooks entitled: "Foundations in the Management of Successful Products" covering keys to product success, product market strategy, marketing, soft skills, user experience, user interface, product engineering, and product support. What students will learn in the workshops, online courses and books are cover what has made Apple the most valuable company in the world today. Go to David Fradin @ Youcanbook to schedule a time to talk.
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1 Comment

  1. Vamsi Krishna on April 29, 2016 at 11:43 pm

    Good one!

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TESTIMONIALS

Hsitang L

"I have done the marketing plan and got a great score from my working company. Thanks for your course and coaching."

Took Spice Catalyst online Marketing Fundamentals Course

Hsitang L

Student

Karthik S

"Very interesting course on the effective use of Social media in marketing. Must for all the Product Marketing managers. Simple & effective delivery of content. Thanks, Professor David."

Social Media Demystified

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Student

Spencer J.

"Excellent Course for Marketing Strategy. It was comprehensive, easy to follow, and had the perfect balance of hands-on activities and lectures that left me with a full marketing strategy and implementation plan at the end of the course. Great course for anyone starting from scratch."

Marketing Principles Course

Spencer J.

Student

Sami A

"David’s key Product Management and presentations skills were key to my success in starting up and building Apple Pacific in the early 80s."

Product Management

Sami A

Client

Peter M

"David continues to be a valued resource for general marketing expertise, industry knowledge, and product marketing know-how. We reference his clear insights regularly."

Marketing Consulting

Peter M

Client

Manish B.

"David has been an excellent coach and mentor. Very detail oriented and practical in his approach. His ideas and frameworks are simple, practical and easy to understand and adopt, being extremely effective at the same time. The concept of ‘Do, value proposition’ is one such excellent framework which not only helps in formulating compelling value proposition for the customers but is also a source of ideas for new product innovation."

Executive MBA, Bangalore India

Manish B.

Student

Mike B, Lead Generation Consultant

"David is a very experienced and talented business professional. I have witnessed this first hand, as has demonstrated his ability across multiple disciplines, including market analysis, segmentation, customer profiling, competitive reviews, product management, marketing and sales strategy development and execution, to name but a few. In addition, he has great communication skills."

Consulting

Mike B, Lead Generation Consultant

Client

Chris B. (YouSendIt)

"I met Dave through a consulting engagement while I was at YouSendIt. It was easily the single most useful and insightful consulting engagement I’ve experienced in my career. From his analysis of our industry to the product recommendations, Dave gave us actionable information that made YouSendIt a better company."

Consulting

Chris B. (YouSendIt)

Client

Anand P

"Building Insanely Great Products" is a great Segway into the product management space and contains insightful and practical advice which I am now going to validate with some of the projects I am working on"

Consulting

Anand P

Client