Many products Fail…This is what you need to Succeed!
About the Presentation Based on the Amazon book “Building Insanely Great Products: Some Products Fail, Many Succeed…This is their Story” Lessons from 47 years of experience including Hewlett-Packard, Apple, 75 products, and 11 startups later,, this presentation will cover: The Six Keys to Product Success: Strategy, Process, Information, Customers, Employees, Systems and Tools.
Attendees will get a free copy of the book, a coupon for a free online course of your choice covering innovation, or product market strategy, or marketing or social media marketing and free use for one year of “Productize”, a Jira plugin for product management of the product lifecycle.
About the Speaker David Fradin could be the oldest, (perhaps, most experienced) still working product manager with 48 years of experience over 75 products and services, founded eight companies, worked at three startups and at HP, Apple and Nielsen’s DataQuest. He is also author of Wiley seven volume textbook “Foundations in the Successful Management of Products” covering the entire product life cycle with over 130 topics.
Linkedin: https://www.linkedin.com/in/davidfradin Twitter: davidfradin1Table of Contents: 00:07 – About the Speaker 03:35 – Procter and Gamble Brand Management 05:18 – Outcome Driven Innovation & “Do” 05:45 – Market Research 08:20 – 6 Keys to Product Success 08:36 – Product Development Waste 09:11 – Strategy 19:02 – Process 22:26 – Product Lifecycle Framework 30:10 – Product Manager Job Description 31:41 – Entrepreneur is French for Product Manager 33:48 – Systems and Tools 34:06 – Get free Ebook, Training, and Tool 34:27 – Ask for the Authority 35:02 – For example at Apple 37:48 – Using Values in Decision Making 41:54 – How to Get Free Copy 43:00 – How to get a job in product management 43:53 – Should a Product Manager do Wireframes? 45:22 – Get the Target Market Right