Do: It is more than Demographics. Its about Behavior…What do people do?
Many product managers and market research teams build their assumptions about customer requirements by asking the question "What do you need?" That is the wrong question. The question they should ask … >>
Find out more at creatinginsanelygreat.com. If you are looking for a way to move your company and career forward in a market driven by innovation, … >>
Want Insanely Great B2B marketing? Start with a great persona!
Effective marketing begins with a deep understanding of your audience: Developing a value proposition or an overall marketing strategy Positioning your product and developing the messaging to … >>
Harnessing “The Perfect Storm”
Harnessing "The Perfect Storm" A series of profound shifts is transforming how we build products and companies, and how we engage and develop … >>
For Organizations Leadership is earned through continual learning and innovation. From our perspective, this requires teams that excel at Agile … >>
For Individuals To win in today’s market, you must continually up your game. The foundation of leadership is the ability to continually learn and … >>