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Online Courses and Bootcamps

Digital Leadership and Strategy

  • Digital Dream Team

Building a Digital Strategy and Transformation Dream Team

April 3rd, 2015|0 Comments

This course helps you define, identify, and develop a high performance digital strategy and transformation team. It provides a powerful framework and tools that help you organize your efforts, define and develop your team, and […]

  • Kick Start Digital Transformation

Kick Start Your Digital Strategy and Transformation Program

April 3rd, 2015|0 Comments

This course provides training and tools that help you quickly establish a company wide vision and framework for developing and implementing a winning digital strategy and transformation program.

Product Management and Product Marketing

  • Product Management Product Market Strategy

Agile Product Market Strategy Boot Camp

Beat the Odds "The new market failure rate of products is 80%" - McKinsey and Company Want to beat those odds?

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Part 4: New Product Management Lifecycle Framework: The Marketing Plan

In this blog we move on through the Spice Catalyst Product Management Lifecycle Framework to the key elements of any good marketing plan.

  • Product Management & Marketing Positioning

Product Positioning Boot Camp

What makes your product different and more valuable than your competitor's? If you don't know, or if you can't tell me quickly and clearly, then your product is probably in trouble.

  • Product Management & Marketing Personas

Persona Boot Camp

Do you really know who you are selling to? Whether you work for a large enterprise or your own small business, your ability to grow revenue depends on

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Messaging Boot Camp

You're at a network reception when a prospect walks up to you and asks, "tell me about your new product". What do you say?

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Part 5: New Product Management Lifecycle Framework: Social Media Marketing

Social media marketing is an extremely complex, somewhat time-consuming process. Putting an effective social media marketing plan in place is enough to make “your head blow up”. Get a free checklist to make sure you have all you bases covered.