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Product Management Training. Product Marketing Training. Consulting. Assessments.

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Check the list of David Fradin's best upcoming Conferences-workshops, Events, and Seminars happening throughout the World.

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Spice Catalyst courses are high quality and better than any other management courses available online, facilitating your swift career progression.

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Spice Catalyst delighted to offer you our new books, as a way of extending the work we do and putting resources into your hands.

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We offer the full spectrum of services to help organizations work better. Everything from creating standards of excellence to training your people to...

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Explore our Insights for impactful resources, insightful articles, personal reflections and ideas that inspire action on the topics you care about.

Here are a number of questions we have to answer all the time. If you can't find yours among them – feel free to write to us...

Agile training, mentoring and consulting:

Spice Catalyst works with organizations and individuals to help them assess, benchmark and develop the organizational, product management and marketing capabilities they need to establish a leadership role in today’s fast-paced customer value and innovation led markets.

What that means to you is that when you need perspective, insight, and experience to help you and your team we can help. Coming up to speed on new areas, breaking out of the status quo, getting an objective perspective on your situation are all areas where we can help.

If your team isn’t deeply engaged in understanding your customer journey and how to accelerate the insight they derive from it and the value they deliver through it they should. The customer journey needs to be front and center in today’s B2B marketing strategy. We can help.

Today’s market is driven by continual changes in technology, new business models, innovative customer experiences and changing customer behavior. Older product management models of long-term planning and execution and focusing only on the product itself aren’t keeping up.

Today’s B2B marketing is driven by continual changes in technology, analytics, management expectations, innovative customer experiences and changing customer behavior. Older product marketing models of long-term planning and execution...

Business development is where the rubber meets the road for new business growth. In many companies, business development teams are producing deals, not market momentum. At Spice, we practice, teach and enable teams to use Agile Business Development.

The insight to do that comes from deep knowledge of how those customers live, work and dream. It comes from knowing what stands in the way of their getting home at night. It comes from knowing how helping them achieve their goals better...

Agile marketing is based on fast, continual time bound cycles of learning and innovation. Strategy, planning, campaigns even materials or customer experiences are designed to capture insight and to be continually refined. Why? The market is continually evolving.

At Spice Catalyst we believe that for B2B organizations and their executives to survive, accelerate and thrive in 2018 they must embrace agile company practices, not just in development and/or manufacturing but throughout their organization.

Product Enterprises

Organizing the Corporate Performance Management Function in Product Enterprises

An excerpt from the forthcoming book “Organizing and Managing Insanely Great Products” by David Fradin with RN Prasad. We have already seen the strategic role of IT in the business functions of an enterprise.  As enterprises embrace decentralized operations in different geographical regions, many business support functions move closer to local decision-makers.  This helps business teams close to customers to make decisions quickly and become agile in business activities.  The corporate headquarters will have the role of integrating lines-of-businesses across geographies and support them in ...
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India needs Product Success Managers

The World Needs Product Success Managers aka Product Managers

It is not well known, but the job of the product manager is the most important job in the company. But seldom understood. Too many think that a new product is somehow is handed down from inspiration, technology or an idea from brainstorming or innovation. Successful products do not come from those things. They do come from product managers or from people that do the job of a product manager. Inspiration, technology, ideas, and innovation come later. The profession of product management actually started in ...
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Organizational Structure Considerations

Organizational Structure Considerations

An excerpt from the forthcoming book “Organizing and Managing Insanely Great Products” by David Fradin with RN Prasad. The key to overall company and product success is focusing the entire business on the customer and the customer's experience.  If done well, the profits will follow.  How the organization is structured is key to that success. In this section I will look into customer satisfaction, big data and analytics, understanding what the customer wants to “do”, organizational structure, metrics, data, process, autonomous vehicles, management tracking and ...
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Hsitang L

"I have done the marketing plan and got a great score from my working company. Thanks for your course and coaching."

Took Spice Catalyst online Marketing Fundamentals Course

Hsitang L

Student

Karthik S

"Very interesting course on the effective use of Social media in marketing. Must for all the Product Marketing managers. Simple & effective delivery of content. Thanks, Professor David."

Social Media Demystified

Karthik S

Student

Spencer J.

"Excellent Course for Marketing Strategy. It was comprehensive, easy to follow, and had the perfect balance of hands-on activities and lectures that left me with a full marketing strategy and implementation plan at the end of the course. Great course for anyone starting from scratch."

Marketing Principles Course

Spencer J.

Student

Sami A

"David’s key Product Management and presentations skills were key to my success in starting up and building Apple Pacific in the early 80s."

Product Management

Sami A

Client

Peter M

"David continues to be a valued resource for general marketing expertise, industry knowledge, and product marketing know-how. We reference his clear insights regularly."

Marketing Consulting

Peter M

Client

Manish B.

"David has been an excellent coach and mentor. Very detail oriented and practical in his approach. His ideas and frameworks are simple, practical and easy to understand and adopt, being extremely effective at the same time. The concept of ‘Do, value proposition’ is one such excellent framework which not only helps in formulating compelling value proposition for the customers but is also a source of ideas for new product innovation."

Executive MBA, Bangalore India

Manish B.

Student

Mike B, Lead Generation Consultant

"David is a very experienced and talented business professional. I have witnessed this first hand, as has demonstrated his ability across multiple disciplines, including market analysis, segmentation, customer profiling, competitive reviews, product management, marketing and sales strategy development and execution, to name but a few. In addition, he has great communication skills."

Consulting

Mike B, Lead Generation Consultant

Client

Chris B. (YouSendIt)

"I met Dave through a consulting engagement while I was at YouSendIt. It was easily the single most useful and insightful consulting engagement I’ve experienced in my career. From his analysis of our industry to the product recommendations, Dave gave us actionable information that made YouSendIt a better company."

Consulting

Chris B. (YouSendIt)

Client

Anand P

"Building Insanely Great Products" is a great Segway into the product management space and contains insightful and practical advice which I am now going to validate with some of the projects I am working on"

Consulting

Anand P

Client